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INDUSTRY UPDATES
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Page 2

Futon Don Says - "We are ready to ship"

With the summer upon them BedRoom Distributors has just completed inventory and is ready to "same day" ship any of their plus 20,000 in stock futon frames and mattresses. "We ship the same day," says Futon Don Bumgardner. "From our just again expanded warehouse in Fort Worth, Texas. We now have a 50,000 square foot warehouse and we can drop ship anywhere in the USA. We have distribution points strategically placed all over the country to get the best shipping prices for our futon buyers."
BedRoom Distributors has warehouses in Sanford, Fla., Kenosha, Wisconsin, and Fort Worth, Texas. "In addition to our warehouses, we have distributors in Hartford, CT, and Santa Barbara, CA, and our new Sealy Futon Mattress program is really being well received in the market," says Futon Don.
The Sealy Futon Mattresses are going gang busters. "We are the first authorized Sealy Futon Mattress distributor in the USA and we are exceeding our projections by truck loads," he said.

Ramblin Wood Announces the "Return of the Nomad"

Demand by furniture buyers has spurred Ramblin Wood to reintroduce the Nomad cloth 3-drawer dresser. Those early buyers found a unique product that not only works exceptionally well but is also easy to ship and assemble. The Nomad is a great accessory to other Ramblin Wood products since it takes up very little room to show and is a great place to store futon covers. It's truly a unique product. Once buyers try it out, slide the drawers in and out to find out how smooth it works, it becomes a viable alternative to the standard wood dresser.
The Nomad is perfect for the dorm room or kid's room and is geared toward the youth of today. This is definitely not their parent's dresser.
The Nomad dresser is available in oak or maple with either natural, red or black canvas drawers. Like all Ramblin Wood products it is UPS shippable.

August Lotz Promotes Alix, Winrich Hired For Inside Sales

Erika Alix has been promoted to the position of Sales Representative for the states of Minnesota, Iowa, Missouri, Wisconsin & Illinois. Erika has been solving problems and giving advice to these buyers for three years and will easily transition into this new position," said Mark Schlichter, President of August Lotz. "She replaces Eddy Botelho who left to pursue new business opportunities. Eddy's contribution to both August Lotz and the futon industry as a whole have been tremendous," Schlichter said. "We will miss him a lot. I'm happy for Eddy. I know it was a difficult decision for him to make."
Erika has turned over the Inside Sales and Customer Service management position to Heather Winrich. Heather was formerly a buyer with Menard's, a major building materials chain. "Having been in the buyer's seat has been a big help to me so far. I understand the business from the retailers' point of view and know what pressures and obstacles they face," explains Winrich.
Also making news was the debut in Las Vegas of three arm styles, two occasional table groups, a cherry finish and two futon frame sizes. Lotz also added two upscale futon mattresses to their line. "On a scale of one to ten, the Expo was an eleven for us," claims Schlichter. "Retailers are experimenting with our mid and upper price points and are finding that they fill the consumer's demand for a better made product regardless of price."
The futon arms that were introduced are the "Avalon", a Fifties contemporary - Art Deco look; the "Hawthorn", a beefy leg with an outward flare to the bottom and horizontal & vertical lattice in the grid; and the "Rocky Mountain", a rugged hand hewn log futon arm. On the futon mattress side, the "Utopia" and "Orthopedic Gold" were showcased. The Utopia incorporates a variety of foam types with a cotton core to achieve a level of sitting and sleeping comfort that is unsurpassed, as well as being UPS able. The "Orthopedic Gold" alternates heat sensitive foam with high density block foams. All of their new products are in stock and ready to ship within the normal 48 hour turn around time.
Because August Lotz' products are shipped via common carrier, they always strive to secure the lowest freight rates with all the major carriers in the United States and Canada. While this achieved a certain flexibility with these carriers, it also created congestion at the August Lotz shipping docks with over twelve different carriers picking up loads every day. In an effort to reduce the congestion and loading times, August Lotz requested bids from all National and Regional LTL carriers. The result was not only a more streamlined means of shipping the August Lotz product line, but also larger discounts with the chosen carriers. August Lotz customers gained the most in these negotiations with a lower landed price on futon frames and futon mattresses.
August Lotz will soon open their doors to the general public at www.augustlotz.com. Futon retailers will be able to use this as a preliminary sales tool — allowing their customers to see the line before they even come in to the store. No prices will be listed on the site to keep the playing field level. The site is in the final stages of completion and should be accessible by the first of July.

World's Fastest Futon Rolls into Futon Expo

Las Vegas, NV — Adonis Furniture recently unveiled the "world's fastest futon" at the Futon Expo in Las Vegas.
The Testarossa is the world's first hardwood futons that is fully suspended on industrial castors. "People had a blast being rolled down the aisles. There were a few strange looks, but we had a lot of fun with it. It blends in with a lot of the contemporary furniture available in the market today," said David Lee, General Manager and Head Designer at Adonis Furniture. "Practically speaking, you can now move a futon frame away from the wall without scratching the floors, and you know, cleaning those nasty dust bunnies from under the futon is a snap now," said Lee with a subtle laugh.
The Testarossa is from Adonis Furniture's premium Muscle Body frame collection. The line is constructed from oversized premium ramin and nyatoh timbers. A selection if eight popular arm styles, five decorative finishes, and four sizes are available for the futon specialist. The company also sells a promotional line of rubberwood-based futons, metal futon frames, and platform beds.
 

Lifestyle Solutions By Elite Furniture Opens Atlanta Warehouse

Lifestyle Solutions, the new name for Elite Furniture contains their commitment to offer a readily available, Quick-Ship supply of products to their buyers with the opening of their new Atlanta Warehouse.
"Atlanta opens the door to better service for our Southeast and Mid Atlantic customers," says Sean Pathiratne, President of Lifestyle Solutions.
"We have become a major, important supplier of futon frames and matching furniture with our continued commitment to offer the highest quality products with the best value, all available for quick shipment nationwide," he said.
Also announced by Pathiratne is the fact that his company has recently extended its warranty program to offer Limited Lifetime Warranty on all their futon frames.
Every Lifestyle Solutions futon frame comes with a premium body and their steel bracket reinforcement system.
Premium bodies are fully assembled back and seat sections manufactured and preassembled at the factory with steel barrel bolts, not screws, eliminating the extra assembly time, and any possible assembly errors by the end user.
The steel bracket reinforcement system, exclusive to Lifestyle Solutions (patent pending) truly eliminates breakage, even from excess use or possible misuse by the consumer, guaranteeing a lifetime of unhassled usage for each of their futon furniture systems.
"The combination of these two unique benefits give us the confidence to back our products with a Limited Lifetime Warranty," Pathiratne said.

FL

Summer 1999
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