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Cover Story : The Futon Supplier Side of the Story
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The Retail Part of Futons |
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Like many business stories this one takes place in multiple locales and the characters have interesting backgrounds… |
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Special Feature : Full Line Store versus Specialty Futon Store
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Full Line Store versus Specialty Futon Store |
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While full line stores carry futon sofa sleepers because they are profitable merchandise and add to their bottom line, many also carry futons because they represent a strategic category.... |
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Publishers Forum : Futon Analysis Is Not Paralysis
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Futon Analysis Is Not Paralysis |
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I look back five, six years ago I see that we went the other way. While the Coasters, Powells and others went low end we went to a better unit and innovative patented technology.... |
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The Road Not Taken : Rachel, my job is really hard… Believe me!
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Rachel, Rachel, Rachel |
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I drove all this distance, I might say, and I’m only in this area infrequently, I might add, and besides, the buyer asked me to come here today, it wasn’t even my idea!... |
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Words On Fire : A Milestone in Flammability Regulations
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Flammability Updates |
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The following developments in California’s own state-level rulemaking have importance for everyone in our industry in North America... |
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Industry Updates : Bright And Cozy Futon Cover Collections
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Enriching the futon industry’s premium lines |
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Bright collections of futon covers feature whimsical patterns from a new collection designed by Susan Sargeant. The fabric designer’s soft apricots, tangerines and blues in a soft cotton hand combined with a rich blue chenille and a passionately colored woven paisley.... |
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Futon Life Web Site Tops All Search Engines |
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During a recent search test survey the site (www.futonlife.com) came in #1 on Yahoo, Google, and AOL and #2 on MSN and Lycos. “This allows us to offer e-tailers a real opportunity to get their products in front of consumers looking for information and buying options on line.... |
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