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Cover Story : This Issue's Cover Story is A Publisher's Forum
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Sales of Futon Furniture Grows |
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When it’s all said and done futon furniture is doing anything but fading into history. With the demise of many furniture superpowers and a cooling of the economy futon furniture continues to deliver.... |
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Special Feature : Futon Furniture Sales Training
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Futon Furniture Sales Training |
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I received responses from about thirty executives who span the futon manufacturing, rep, and supplier perspectives. Here is what they said....
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Follow a step program. First is greeting. |
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We, in the futon furniture business, can compete effectively with the mass-merchandisers as long as we understand that we’re probably never going to win if we base our marketing on price.... |
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Retail Perspective : A Picture of Futon Health
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A Picture of Futon Health |
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Slow economic times have signaled the death knell for a number of large furniture retailers across the country. Current sales statistics show that manufacturers are also in poor health.... |
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Words on Fire : Flammability Updates & News
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The Road Not Taken : The Difference Between Being Right and Sounding Right
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Industry Updates : Present Economy Requires Better Priced Futons
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