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Futon Life  Fall 2001
Inside Futon Life This Month :
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Cover Story : This Issue's Cover Story is A Publisher's Forum
  Sales of Futon Furniture Grows
  When it’s all said and done futon furniture is doing anything but fading into history. With the demise of many furniture superpowers and a cooling of the economy futon furniture continues to deliver....
Special Feature : Futon Furniture Sales Training
  Futon Furniture Sales Training
  I received responses from about thirty executives who span the futon manufacturing, rep, and supplier perspectives. Here is what they said....
  Follow a step program. First is greeting.
  We, in the futon furniture business, can compete effectively with the mass-merchandisers as long as we understand that we’re probably never going to win if we base our marketing on price....
Retail Perspective : A Picture of Futon Health
  A Picture of Futon Health
  Slow economic times have signaled the death knell for a number of large furniture retailers across the country. Current sales statistics show that manufacturers are also in poor health....
Words on Fire : Flammability Updates & News
  Sleep Products Safety Council has invested a lot of time
  We are discussing expansion of the consumer side of the website for the future and will continue with our public education initiatives using more conventional....
The Road Not Taken : The Difference Between Being Right and Sounding Right
  Take a look at these two pictures. Which one is the futon?
  To us, that’s it, a futon is soft and filled with cotton. Later, when the futon frame came along, we thought of it as an important add-o....
Industry Updates : Present Economy Requires Better Priced Futons
  Present Economy Requires Better Priced Futons
  The attractive futon price makes them easy to keep in stock, and your customers still have the ability to special order matching pieces.
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