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Futon Life  Spring 2003
Inside Futon Life This Month :
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Cover Story : The Futon Supplier Side of the Story
  The Retail Part of Futons
  Like many business stories this one takes place in multiple locales and the characters have interesting backgrounds…
Special Feature : Full Line Store versus Specialty Futon Store
  Full Line Store versus Specialty Futon Store
  While full line stores carry futon sofa sleepers because they are profitable merchandise and add to their bottom line, many also carry futons because they represent a strategic category....
Publishers Forum : Futon Analysis Is Not Paralysis
  Futon Analysis Is Not Paralysis
  I look back five, six years ago I see that we went the other way. While the Coasters, Powells and others went low end we went to a better unit and innovative patented technology....
The Road Not Taken : Rachel, my job is really hard… Believe me!
  Rachel, Rachel, Rachel
  I drove all this distance, I might say, and I’m only in this area infrequently, I might add, and besides, the buyer asked me to come here today, it wasn’t even my idea!...
Words On Fire : A Milestone in Flammability Regulations
  Flammability Updates
  The following developments in California’s own state-level rulemaking have importance for everyone in our industry in North America...
Industry Updates : Bright And Cozy Futon Cover Collections
  Enriching the futon industry’s premium lines
  Bright collections of futon covers feature whimsical patterns from a new collection designed by Susan Sargeant. The fabric designer’s soft apricots, tangerines and blues in a soft cotton hand combined with a rich blue chenille and a passionately colored woven paisley....
  New Premium “Latex Coil” Futon Mattress
  The patent pending design bi-fold convertible futon frames by making the king size bi-fold a reality. Available in five superbody finishes...
  Futon Life Web Site Tops All Search Engines
  During a recent search test survey the site (www.futonlife.com) came in #1 on Yahoo, Google, and AOL and #2 on MSN and Lycos. “This allows us to offer e-tailers a real opportunity to get their products in front of consumers looking for information and buying options on line....
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