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Futon Life  Summer 1996
Inside Futon Life This Month :
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Summer Cover Story : Big Tree Riding the wave to success
  Big Tree Riding The Wave To Success
  They started by making several futon design changes that focused on improvements to some of the designs that were already on the market. After we sat down on our first futon sofa, we decided that the futon seat....
  Domestic futons vs. Imports
  Big Tree remains a domestic-only futon frame manufacturer. "When you look at both worlds, importing vs. making it yourself, making it here is just plain easier, if you have the capability to do it....
Publishers Forum : Analyzing the Futon Curve
  Analyzing the Futon Curve
  Like most new trends, the futon furniture category is being tried by many types of retailers. The core of the business, however, is still the specialty futon store. The mass merchants are in it for the money and as long as....
  Look At The Big Picture
  From reading the trade press and from talking with the many key players in the futon industry, I am able to see the big picture from a vantage point that, perhaps, no one else has. I recognize this as a great advantage, but I also view it as a major....
  Conclusion
  Importers keep the retail price points much lower than what people are used to spending on a conventional sofa-bed. I would also question the long term wisdom of selling a futon frame, futon mattress, and futon cover at $249....
Market Mania : Market Mania
  Market Mania - Futon Show
  Customers begin to look the same. Names fade, badges are forgotten. Was he from Lexington? Louisville? Somewhere south. Don't they have a bunch of futon stores down in Florida....
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