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Futon Life  Summer 2006
Inside Futon Life This Month :
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Summer Cover Story : Perspectives on Asian Furniture Manufacturing
  Perspectives on Asian Furniture Manufacturing
  Little round stickers with the “Made in China” mark have adorned cheap toys and trinkets for years. Now, the same phrase is on the labels of beautiful hardwood and upholstered furniture selling at some of the higher price points.
Conversing : Five Mistakes Furniture Retailers Make Online
  Futons and Furniture online
  An online presence "is not an option. Retailers must have a strong web presence or they will become extinct within the next five to ten years...
Publishers Forum : Mom & Pop futon stores remain in the game
  Where is the futon sofa sleeper today?
  Mom & Pop stores remain in the game but have to compete even harder than they did five or 10 years ago....
Furniture Primer : The definition of ‘soft goods’ is product made from textiles
  Soft Goods Primer
  We re talking about a broad category: soft goods. Covering products from carpets to coverlets, tablecloths to tapestries, the "soft goods" category is perhaps the largest in the industry ...
The Road Not Taken : Dave’s Handbook for Good Sales Reps
  Dave's Handbook for Good Sales Reps
  Futon manufacturers and retailers alike, regard sales reps as a “necessary evil.” I’m the “middle man” whom shoppers try to “eliminate” in the pursuit of lower prices...
Words On Fire : Flammability Updates
  Flammability Updates & News
  New national flammability standard for mattresses and futons, will go into effect. As this would seem to leave some question as to the enforcement situation....
Shop Talk : Handmade futon mattresses
  Shop Talk 1
  While competitors have chosen to make futon covers offshore and sell by lowering prices, we are still focused on top quality construction and impeccable service....
  Shop Talk 2
  Otis’s reflective futon mattress journey to initiate command of environmental hybrid concept started over a century ago when our first generation was at the helm....
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