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INDUSTRY UPDATES
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JOE TATULLI

 

  Futon Coveralls The Latest Fashion For Fall

It you’re wondering what to do about that less than attractive back on your metal futon frames, Omni Softgoods may have just what you need…Coveralls. Available in all standard Omni line fabrics and also in their Limited Edition line, Coveralls feature a back panel that reaches to the floor, covering the entire back portion of the futon frame. Gone are the problems usually associated with metal decks and frames. Because the back of the futon frame is covered, it is possible to position your futon in the middle of the room and present a fully “dressed” appearance.

In addition to the new Coveralls, Omni will also debut over 40 new fabrics for the Fall season. Recent arrivals include the “Manhattan Collection,” a group of contemporary coordinates in a silver taupe tone and the “Maine Collection” in navy and toast for the cottage crowd. Company president Robin Reid says, “We have something for everyone and every price range but we’re most excited about our new animal skins, which will be offered at a very attractive price point!” Rounding out this update are several new offerings in floral, stripe, and plaid patterns as well as the ever popular lodge look.

 

SIS Futon Covers Goes Cubist

Fun, functional high-density foam cubes are now available from SIS Covers. Cubes measure 19x16x21 and cleverly multi-task as seating, footstools, or occasional tables. Wrap a cube in any SIS Futon fabric, or go for the impact of pure color with a solid Brushed Twill as shown.

 

Zad Designs Shows 90 Fabrics In SF

Zad Designs and Zad Home Collections offers a unique mix of styles and looks in their collections. As featured in San Francisco Summer 2000 Design and Furnishings Show Zad Design offered a bedroom collection as well as a futon collection that uses fabrics from the Zad Home Collection.

"Futon store owners can use any fabrics in the Zad Home Collection to order upholstered bedroom collection, slip covered bed and upholstered futon collections Zad Designs offers," said company CEO Akim Azad. "With ninety different fabric collections Zad Designs can offer our customers a wide range of choices," he said.

Azad believes Zad Designs offers complete support to futon specialty stores — with a company manufactured line of futon frames and soft goods with a unique mix of designs and mechanisms.

 

New klik klak Futon Frame from Adonis

San Francisco, CA - Adonis Furniture introduced a new contemporary collection of metal futon frames at the July Summer Market. The design-oriented, contemporary metal futon frames are made on robotic production lines and feature a sophisticated “klik klak”  mechanism.

“The graceful, sculptured lines of the Ario, Palermo and Xilo made a big impact. We wrote a lot of advance orders,” said David Lee, General Manager for Adonis Furniture. “The prices are as much as 50% below comparable products. This klik klak furniture is sold in huge volume all across Europe, and we feel fortunate to have become the exclusive North American distributor of this futon frame line.”

Adonis Furniture will be introducing additional futon frame styles, as well as exclusive styles for container buyers.

 

Bluestone To Show Front Operated Futon Frame

Bluestone Mills new futon furniture line is now front operated in an effort to put more features and benefits into its futon furniture line. The Appalachian oak producer has added a patented front open-close mechanism that also has a reclining position. Other features include upgraded deck construction and non-exposed hardware. “We have also added a new “Driftwood” finish to the line,” said Robert Thomas, company spokesperson. “It’s a washed look with underlying tones of gray.”

Bluestone Mills is also introducing two new oak bedroom collections for this fall High Point market. The Plantation collection is a southern traditional group featuring a shuttered look. The Bungalow collection features hand leaded Tiffany glass doors in a mission style. The groups include a dresser, mirror, mule chest, nightstand and bedstead. Construction features include solid oak tops, dovetailed drawers, aromatic cedar drawer bottoms and shelves and Accuride® drawer glides.

 

August Lotz Updates Logo

Boyd, WI — The August Lotz Company, futon manufacturer of solid wood futon frames, futon mattresses, and bedroom furniture recently unveiled its new, updated logo. The company plans to incorporate it into its advertising, point of purchase materials, and other collateral materials.

“The changes are minor,” states company president Mark Schlichter. “We felt our old logo portrayed us as a first-class, wood working company. We are still that, but we offer so much more today.” August Lotz has a long heritage of craftsmanship. The company has been manufacturing solid wood products since 1897.

The oval-shaped logo has a drawing of a nineteenth century craftsman smoothing a board with a hand held plane. The design depicts the heritage of quality, bench-made, American craftsmanship, a culture that has disappeared from many companies, but that can still be found at August Lotz. “We wanted the logo to show our quality and class,” Schlichter siad.
The new logo is a better fit for the direction the company has taken for the past decade. Once known as a manufacturer of quality wooden component parts, August Lotz is now a vertically integrated furniture manufacturer. Their production has expanded from parts to finished products and from strictly wood to include softgoods and an extensive futon mattresses line. Lotz has two plants. One that specializes in solid wood furniture and one that produces a line of fifteen futon mattresses. Most of their products are sold to fine furniture stores and specialty shops. In wood, they offer a wide variety of futon furniture as well as master bedroom furniture and occasional tables.

Look for the new logo to appear soon in the company’s ads and correspondence. A new catalog is also in the works. It will feature the company’s new products and new photography of the best-selling products from the current line. It will be available this fall.

FL

 

 
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