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Futon Life Fall 1998
Cover Story :Big Tree & Big Sleep ... All the right stuff

Futon furniture is slowly finding its way into the main stream and it's companies like Big Tree and Big Sleep, with their high level of creativity at every stage of the process, that are helping to take us there...

"When dealers see these products they don't realize they are looking at a futon furniture product," said Sheppard. And that seems to be the point. Futon dealers, at least those that understand the product, can sell the more typical looking futon furniture as well as these new variations....

Special Feature:Who Needs a Business Plan?

Some concepts sound so ingenious and are infused with so much common sense that you wonder why everyone isn't doing it. Everyone who participates in the Institute of Futon is evaluated - teachers, students, everyone...

Most business owners and managers would agree that a business plan is a valuable if not necessary tool. You might find, however, that few of them have ever written one. There are many reasons why: in some cases because of a lack of time, in others because they don't know where to begin...

Most business owners and managers would agree that a business plan is a valuable if not necessary tool. You might find, however, that few of them have ever written one...

Publishers Forum:Joe Tatulli - What Can I Say?

I would call up all my advertisers and write their PR because most of them, although they knew what PR was, had no idea they actually had a "story" to tell. Many of the early ads were done over the phone with the advertiser telling me what they wanted to say, and me putting it together for them- all part of the service.

For instance, regarding the question of "best selling" price point, the S1 (specialty stores) results showed an even split between sales of the $75 futon cover and the $120 futon cover. On the other hand the S2 (more traditional stores) response was almost four to one in favor of...

Retailer Profile: Pacific Northwest Futon Leader

It is the only Northwest-area based company included in this year's listing of furniture, bedding, and decorative accessories retail sales volume leaders...

Retailer Perspective :Is Your Store Different Enough To Be Remembered?

In order to capture shoppers' interest, futon store owners need to find unique ways to burn the image of their stores into customers' minds. Too many merchants look only to their own industry for display ideas. A trip to the local mall is definitely in order to start creative juices flowing...

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The Road Not Taken:That Name? Where did they get that name?

The futon business has more than its share of cute and unusual names. Here are some of my favorites...

Industry Profile: An Interview with At Home's Sigmond Gordon

"At Home" has been trying to make it possible for any futon retailer to have quality products and present them in a way that will turn the shopper into a customer. Most of us know that furniture shoppers are motivated by more than price alone. A $99.00 price tag may be possible in every futon store...

Industry Updates :Concept of marketing the top selling futons

Free futon covers...Omni Notes has always offered its customers a wealth of information about Omni products and services, but the next issue may net customers an added bonus. A new promotion premiering next month will prompt customers to...

Harlee International has opened a futon showroom in New York City, and is part of their new warehouse location in Brooklyn. “We will be able to serve the East Coast more efficiently through this facility,” said company president, who added, “Our warehouse will allow us to service all the Big Apple too...

One superior aspect of our new outdoor sofa sleeper sets is the inclusion of exciting, hot new fashion futon covers. Working with leading suppliers like Sunbrella provide our futon store owners with the sharpest 'looks' available. Fabrics are UV and mildew resistant and will be available in...

One superior aspect of our new outdoor sofa sleeper sets is the inclusion of exciting, hot new fashion futon covers. Working with leading suppliers like Sunbrella provide our futon store owners with the sharpest 'looks' available. Fabrics are UV and mildew resistant and will be available in...

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