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Futon Life Fall 2000
Cover Story :Futon Express Best Total Value Now

Everything we do is designed to deliver customer value, the 'best total value now', like our mission statement declares. Our operational excellence is closely tied to several basic facts. Among other things we are centrally controlled; all the buying is done here and that allows all our futon showrooms to price product aggressively....

Special Feature :Going POP is the retailer's best friend

All of our top-end futon mattresses have always been built around the Simmons Beautyrest coil system, which means that our most premium futon mattresses have very thick components. The special klik klak mechanism on the Comfort Options Hinge allows for easier opening and closing than ever, regardless of who is operating the product....

Exclusive Futon Life Survey:How do the people rank futons?

The survey results do inform us about what average, typical people think about futons, where they are sold, and their pricing. Through the data collected during the survey, I found that most people are persuaded that futons are a furniture item that deserves consideration....

Publishers Forum: Who said you had to work hard to make a lot of money?

I did! I typically spend the month before the magazine deadline (I mean the real deadline, the one that I have to make or the magazine doesn't get to High Point on time) talking to everyone, at every level, about what's going on in the futon furniture business....

The Road Not Taken :Those itty bitty little scraps of paper

Does a dollar bill count as a scrap of paper? I noticed that somebody had written a message around the border of one side, going around like a picture frame: "St Lazarus Anyone who finds this bill will be blessed with lots of money if they will do this on ten more bills"....

Industry Updates:Coveralls The Latest Fashion For Fall

It you're wondering what to do about that less than attractive back on your metal futon frames, this may have just what you need - Coveralls. Available in all standard line futon fabrics. Coveralls feature a back panel that reaches to the floor, covering the entire back portion of the futon frame...

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