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Futon Life Fall 2002
Cover Story : Simmons' Futon Program Brings it All Together

We're talking about Simmons futons – a name that 85 percent of consumers recognize. We're talking about the Beautyrest coil. And futon buyers confidence that goes through to all three components....

Special Feature :How do you change the perception of a futon?

Most traditional full line futon sellers carry several levels of product. They carry high end, mid range and promotional. Not in every segment, not in every category, but to cover the depth and breadth of product options....

Focusing on Futons :It's the Premium Mattress Dummy

The best news is that it only takes small steps in dollar amount to add premium comfort to a futon. Here's a run down on these new products and how to help your customers choose them...

Publishers Forum: Nothing But Internet

The internet is the place to go for the best and latest information about almost any topic available, even futon furniture...

The Road Not Taken :Las Vegas or High Point?

The two cities and their futon furniture markets were thoroughly analyzed, and the findings were sealed in a top-secret report that has never been seen by anybody until now....

Words On Fire:Hypoallergenic Futons

One day, a customer walks into your store, and wants a hypoallergenic futon - no borate, no chemicals, nothing but the real, natural stuff! Is this legal? ...

Industry Updates :Three Futon Leaders Now Easier to Visit

The three futon makers will be stressing the futon's comfort, affordability and extraordinary per square foot profit margins generated by futon shops and galleries during the market...

Adonis will now be the exclusive West Coast distributor of the Innovation Futon Frame line. The Frame line offers a complete line of contemporary futon furnishings, including frames, mattresses, covers and accessories....

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