888.405.4758
info@futonlife.com
Futon Life Summer 1996
Summer Cover Story :Big Tree Riding the wave to success

They started by making several futon design changes that focused on improvements to some of the designs that were already on the market. After we sat down on our first futon sofa, we decided that the futon seat....

Big Tree remains a domestic-only futon frame manufacturer. "When you look at both worlds, importing vs. making it yourself, making it here is just plain easier, if you have the capability to do it....

Publishers Forum :Analyzing the Futon Curve

Like most new trends, the futon furniture category is being tried by many types of retailers. The core of the business, however, is still the specialty futon store. The mass merchants are in it for the money and as long as....

From reading the trade press and from talking with the many key players in the futon industry, I am able to see the big picture from a vantage point that, perhaps, no one else has. I recognize this as a great advantage, but I also view it as a major....

Importers keep the retail price points much lower than what people are used to spending on a conventional sofa-bed. I would also question the long term wisdom of selling a futon frame, futon mattress, and futon cover at $249....

Market Mania:Market Mania

Customers begin to look the same. Names fade, badges are forgotten. Was he from Lexington? Louisville? Somewhere south. Don't they have a bunch of futon stores down in Florida....

Shop now

Loading...