Futon Life's memory lane Spring 96 to Winter 96-97
Publishers Forum
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Joe Tatulli - Year 8

Strolling down the Futon Life's memory lane

Volume 8 Number 1, Spring 1996
Futon Expo 12 - Providence, RI
Ron Massey Makes the Cover & Mechanisms #1, Part One

His Dove futon frame, still a classic, was on the cover of V2N1. The Massey chronicles was a comprehensive chronology of Ron's history with RTA and then futon furniture. It was a story that chronicled one segment of the birth of our futon industry. We also covered the results of our most recent retail survey, and began to tell the world about my home town, Providence, Rhode Island which was the location of the Twelfth Annual Futon Expo.

Volume 8 Number 2, Summer 1996
Big Tree Says Hello & Mechanisms #1, Part Two

This issue featured our first beach futon cover. Big Tree had just begun expanding into making futon mattresses and was already providing American made oak to a national audience. This issue also had Part Two of our new mechanism article, which featured essays from three futon industry designers. We published a very interesting article on "mass customization," and a short story called Market Mania by Trish Rempin of Foreign Accents.

This issue also carried an analysis of the growth curve called "We're alive, we're growing: analyzing the growth curve." Let me know what you think. Personally it's my favorite and is perhaps my best piece of writing to date, and I still think we have a shot at those traditional dealers.

Volume 8 Number 3, Autumn 1996
SIS Futon Covers & FL Goes Internet

We introduced our new website in this issue as well as three of the best stories ever. I had known Shari Hammer of SIS Futon Covers for years. She, her husband Joe, John Christianson and Katharine Gotham graced our cover. Inside we presented two great stories for futon store owners. The first was "The little guys strike back," which helped outline some of the strategies that a small futon retailer could use to fight back against those huge discounters. The other was a great article on running sales events by Bill Fields.

Volume 8 Number 4, Winter 1996
Harlee Celebrates Fifteen Years

Steve Leichter and Jim Woll of Harlee International celebrated their fifteenth year in our cover story. This issue also featured a great article by Bill Fields on retailing futon furniture that is still up to date and worth reading again. We also featured a story that helped our readers understand the new language of the internet, and Michael Lewthwaite, a textile design student at the Rhode Island School of Design, explained the complex process designers go through to develop all those great upholstery fabrics we all enjoy so much.

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