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RTP Advertising proposes coalition PR program to industry manufacturers
Providence-February 28, 2008-
Futon industry manufacturers were presented with a new comprehensive PR program proposal at the recent WMC Las Vegas Market. RTP Advertising, a Providence Rhode Island based marketing and PR firm, made the presentation to over twenty different companies who make distribute and sell futon furniture products.
"This is a solid, traditional program," said RTP President Joe Tatulli. "We want to bring together the best manufacturers in this category to sponsor the program," he said.
The research is done and ISPA, FURNITURE TODAY, and the SSA are looking at a 30% increase in annual sales for the entire specialty sleep category (in which futons are counted and of which futon mattresses are a part) between now and 2010. That puts this expanding category at 40% of the entire bedding market with sales at $6 Billion annually at the end of 2010.
"Our program is designed to bring to light the amazing quality, comfort, versatility and value of this dual purpose sit and sleep product," Tatulli said. "This effort will not only produce a positive message throughout the industry but will energize the retail base to the reality that the current manufacturers in the futon space are committed to quality mainstream products that deliver the very best sit and sleep alternative period."
For more information you can contact RTP at 401-351-0787 or contact Tatulli by e-mail at jtatulli@ertp.com Back To Main
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