RETAILER
PERSPECTIVE
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Phillip
M. Perry |
Gain Productivity By Outsourcing Your Payroll
Spend your time on what makes money. Let someone else
sweat the small stuff. So goes the siren song from the growing
swell of payroll processing firms. Their serenade has a mission:
lure you away from those pesky administrative details that
keep you from productive work. For many employers, heeding
such fair music makes sense. Payroll tasks can eat up valuable
time at even the smallest business.
Beware the sour notes in this
particular symphony. While incompetent vendors have always
had the ability to tangle their clients in a web of financial
errors, the danger is particularly acute with scores of new
and untested competitors entering the field. The new entrants
range from big employee leasing companies that see payroll
processing as the first step on the long march toward outsourcing
of all employee management, to small accounting firms offering
personalized reporting and discount rates to undercut the
big guys.
This rising chorus of competitors
has been sparked by one key event: the new federal mandate
for electronic filing of tax reports. Starting this year,
businesses with $50,000 in annual federal employment tax liabilities
are required to file electronically. In January 1999 the threshold
drops to $20,000.
Vendors are saying: let us
handle that filing. We'll monitor changes in the federal and
state tax laws and adjust your deductions automatically. And
while we're at it, we'll handle your deductions for your retirement
plan, health insurance, and social security. We'll write and
deliver the checks, and perform direct wage deposit for employees
who want it. More: to help you assess your investment in human
resources, we'll create those customized reports you never
got around to developing yourself.
"As outsourcing grows,
we are being asked to do more than just process payroll,"
says Gene Polisseni, vice president of marketing at Paychex,
the Rochester, N.Y., based payroll processing firm that operates
in 37 states. "The idea is this: why not assign all the
overhead tasks to the company that has the employee data?"
Times are good for employers
shopping for a deal. Competition has kept costs down. In some
regions a business may pay $19 a week for 10 employees; $10
for three. This covers not only the mundane processing of
paychecks, but also accounting for taxes and preparing quarterly
tax forms. These tasks can cost significantly more when assigned
to a book keeper.
"The cost savings alone
are significant for most employers," says Guy Maddalone,
president of GTM Associates, a regional outfit in West Albany,
N.Y. "And it makes a lot of sense to let someone else
juggle the tax forms." Most firms welcome small accounts.
Even at giant Paychex, 60 percent of clients have fewer than
10 employees.
Avoid pitfalls when selecting
a firm
Picking the wrong payroll
processing firm can have a major effect on your operations.
Prior to putting your data in the hands of a stranger, perform
due diligence. Here's how to pick the right one.
Ask for names of current customers.
"It's important to get
referrals any time you are dealing with your money,"
says Maddalone. Request names of customers who are about your
size. Then call those customers and ask some related questions
such as: How responsive is the company? Has it made any mistakes?
Is there someone there when you call?
Assess your outsourcing needs.
You can avoid overpaying for
this service if you draw up a list of precisely what you need
to out source and what you don't. Beware the larger vendors,
in particular, who may try to sell you too much service. "One
of your best sources for advice is your accountant, who can
suggest exactly what you need to out source," suggests
Polisseni.
Determine what size of processor
is right for you.
"Typically, a market
is served by three tiers," says Jason Ladd, vice president
of sales at CBS Payroll, a San Bernardino, Calif., based processor
with 5,000 accounts in the western states. "At the top
you have the big national players like Automatic Data Processing
(ADP) and Paychex. "Then you have one or two regional
players who have from 5,000 to 10,000 accounts. Then you have
the lower end these are accounting firms who buy someone else's
software and typically have a client list of 50 to 100 businesses."
Assess the quality of the
reporting.
Many service firms are luring
customers by providing customized reports that are difficult
to obtain otherwise. CBS Payroll, for example, provides workers
compensation reports in addition to month, year-to-date and
annual payroll accounting reports. Further, it distributes
wages and taxes to various departments within the client company
for true costing figures. And it performs automatic debits
and credits from the payroll to the ledger, eliminating part
of the payroll process.
"In all, we have developed
over 40 standard reports with multiple variations, based on
what customers have told us they need," says Ladd. The
idea of mid-sized firms like CBS is to lure customers away
from the smaller competitors who cannot offer such reports,
while keeping at bay the larger vendors, which may charge
extra for reporting.
Get a guarantee.
Overlooking a tax filing deadline
can be costly, which is yet another reason to use an outside
processor. Many firms will guarantee their accuracy. Look
for one that does.
Checking out the payroll processor
- Request names of current customers and call them.
- Don't buy more services than you need.
- Select the right size of processing firm.
- Assess the quality of reports.
- Insist on a guarantee of accuracy.
Get more information from these web sites.
Paychex
911 Panorama Trail South
Rochester, NY 14625
800/322-7292
World wide web site: www.paychex.com Click on "Managing
Your Payroll" for a selection of tips about outsourcing
the tasks in this area.
Automatic Data Processing (ADP)
One ADP Boulevard
Roseland, NJ 07068
(800) 225-5237
World Wide Web site: www.adp.com Click "information
center" to order free copies of "Automating the
Tracking of Employee Hours" and "Changing Regulations
Create Payroll Problems for U.S. Companies." Or call
the information hotline: 1-800-225-5237.
Access Card offers convenience.
Employers can now offer workers
check-cashing privileges more easily than ever, with a new
form of debit card from Paychex, Rochester, N.Y. Employees
can access their money using the Access Card at any point-of-sale
terminal at no charge, or at an ATM for the usual bank fee.
Employers pay a fee for each pay period.
Information: Paychex, 911 Panorama Trail South, Rochester
NY 14625. 800/322-7292.
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