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INDUSTRY UPDATES
In the past, this section was called “NEWS
NEWS NEWS”. In response to the fact that, for the most
part, these stories are not reports generated by Futon Life,
we decided to change the name of this section to better describe
the actual content. —Editor
FAI's Futon Marketing Council Conducts
Consumer Survey
Just weeks ago a consumer survey, conducted by FAI's Futon
Marketing Council, and Association PR firm Shandwick, USA,
established a benchmark for current consumer awareness of
the futon furniture category.
"We are very pleased to report," said Association
President David Buechner, "that sixty-two percent of
our sample are familiar with futon furniture as a category
in the home furnishings industry."
The survey, which polled one thousand random consumers over
the age of eighteen, was conducted to discover the consumer's
level of awareness and satisfaction with the basic futon sofa-bed.
"A vast majority of our sample, over eighty-three percent,
who own or have owned this product, said they were satisfied
with their futon furniture," said Joe Tatulli, chairman
of the Futon Marketing Council, who coordinates the Association's
PR program under the direction of the FAI Board of Directors.
An overview of the survey results will be made available to
all FAI members as soon as they are complete, and the complete
results of the survey, including all the raw data, will be
available upon request to FAI members at a cost of $10.00
each from the Association's office in Chico, CA.
For more information contact David Buechner (770-270-1177,
e-mail DLBATL@aol.com) or Joe Tatulli (401-351-0787, e-mail
jtatulli@rtppub.com).
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FAI and SSA Announce New Trade Show Agreement
After much debate and intense negotiating a very strong two
year agreement was hammered out between the Futon Association
International and the Specialty Sleep Association. This agreement
will allow SSA members to exhibit at the Futon Expo and still
maintain the integrity of their separate Association.
"Our Association will maintain control of the management
and operations aspects of the Expo," said David Buechner,
FAI President. The agreement carries through to the year 2000
Futon Expo in Orlando.
"This decision has taken both Associations into uncharted
waters and we are very excited about the possibilities it
will afford all of us," Buechner added.
"We are very excited about this agreement," said
SSA trade show chair Carla Williams, who spearheaded the SSA
negotiating team. "We are very confident that both trade
groups will benefit from the economic and logistical advantages
this single show will afford," Williams said.
Both group's leaderships asked for the full support of all
their respective members as they continue to move forward
and iron out the finer points of the arrangement.
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ISPA to Study Feasibility of Flammability
Standard
The Board of Trustees of the International Sleep Products
Association (ISPA) has unanimously decided to begin work with
the Consumer Product Safety Commission (CPSC) to study the
feasibility of modifying existing mattress flammability standards
to address the risk of open-flame ignition.
"Our goal is to respond to consumer needs and improve
product safety," says Tony Wolf, ISPA president. He adds,
"With the adoption of the 1972 flammability standard,
we've successfully reduced mattress fires caused by cigarettes.
Through this feasibility study, we can find out if and how
modifying the existing standard can help to reduce open-flame
ignition of mattresses."
In 1972, when the CPSC established its flammability standard
for mattresses used in residential settings, it focused only
on cigarette-ignited fires. Since that time, various government
agencies and private groups have raised additional concerns
about mattress fires caused by open-flame ignition. A recent
study, funded by the industry, with the National Association
of State Fire Marshals, as well as a separate study conducted
by the CPSC, show that although the number of deaths and injuries
resulting from cigarette ignitions has decreased since the
cigarette-ignition standard was established, the risk of mattress
fires caused by children playing with matches, lighters or
candles in the bedroom.
Wolf commented, "By continuing to educate parents and
children about the tragic consequences of bedroom fires, we
hope to reduce their incidence by preventing open flames from
ever coming into contact with the mattress." As in past
years, the SPSC is implementing a consumer education program
that underscores keeping matches and lighters away from children
and practicing fire-safety precautions in the bedroom. The
program will be implemented through outreach to the popular
press.
For more information, contact the International Sleep Products
Association: (703) 683-8371.
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Wolf Futons To Be Manufactured in Canada
by Royal Mattress
Royal Mattress Manufacturing Company of Burlington, Ontario,
has signed an exclusive licensing agreement with Wolf Corporation
of Fort Wayne, Indiana, to produce and sell Wolf futon mattresses
throughout Canada, according to Wolf President, Anthony Wolf.
Royal Mattress is now manufacturing the entire line of Wolf
futon mattresses, including Wolf's proprietary brand of Endura
CottonTM blend products.
Wolf Corporation is one of the largest mattress manufacturers
in the United States.
"This agreement introduces the Wolf brand to the vast
Canadian market and provides Royal Mattress with a complete,
high quality futon line to sell to its customers," said
Wolf.
Wolf Corporation's exclusive Endura CottonTM
blend products, which provide extra cushioning comfort for
sitting or sleeping, are the result of the company's vertical
integration. "Because we harvest and process our own
cotton," said Wolf, "we're able to create just the
right mix of softness and support for Endura CottonTM."
For more information contact Wolf Corporation at 800-642-9653.
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Chet Stoler Joins Harlee Team
Harlee International, one of the largest and most respected
suppliers of imported and domestic hardwood and oak furniture
to the futon and casual bedroom industry, has announced that
Chet Stoler has joined the Harlee team as Director of Marketing.
Stoler, formally the owner and driving force behind Casual
Lifestyles, a major supplier of mid-high to high end futon
frames, will direct Harlee's marketing arm. "Chet fits
perfectly into our organization bringing with him over thirty
years of national and international business acumen,"
said Steve Leichter, President of Harlee. "For the past
twelve years, he made Casual Lifestyles the most recognized
name in the futon industry."
In addition to his marketing experience, Stoler will also
contribute to new product design and development. Stoler's
well-known offerings include the popular Cordoba bedroom set
recently named one of the designs most requested by retailers.
"Chet's input will certainly be seen in Harlee's line
of domestic and imported hardwood futon frames and bedroom
sets", added Leichter.
For more information contact Harlee International: 800-745-7660.
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Botelho Receives Promotion and Starts New
Firm
Eddy Botelho, former National Sales Manager for August Lotz
has been promoted to Sales and Marketing Director. He is also
heading up a new company "Millennium Sales and Marketing
Inc." Millennium will be representing Oak Tree Bedroom
Furniture as well as Strata, Halcyon, & Waterspring. Botelho
commented, "These two fine companies will allow me to
call on major furniture retailers that specialize in sleep
products and will also allow me to possibly introduce higher
quality futon products into a larger furniture store audience."
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Omni Softgoods - New Line, New Logo
Spring Green, WI - Omni Softgoods recently unveiled their
new logo, the culmination of months of work revamping the
product line and company focus. "For 14 years we've concentrated
on futon products," said Robin Reid, company President.
"In the last year especially, our retailers have asked
for a broader range of home fashion products including bedtops
and window treatments. Our company has refocused to support
those needs, increasing emphasis on custom work and bedroom
and bath product, while keeping our strong commitment to futons.
Our logo is the icing on the cake."
Omni's spring fabric line consists of over twenty-five multi-purpose
fabrics chosen for the young and young-at-heart, including
washables.
On another note, the 1997 Sauk County "Large Business
of the Year Award" was recently awarded to Omni. Elements
taken into consideration for making the selection were: contributions
made to the community, focus on employee growth and development,
and providing a family oriented work environment. Congratulations
on a job well done!
The company also announced their move to IHFC 1410 at the
Spring High Point International Home Furnishings Market.
Reid said, "This is a very timely move for Omni. Futons
are now mainstream furniture items, and we're moving into
the main building at the High Point show to obtain more exposure
to standard furniture buyers."
For information on Omni's products, call 1-800-283-8037.
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Malden Novelty bought by Northern Cross
On February 25, 1998, Northern Cross Industries acquired
all of the corporate stock of Malden Novelty Co. For over
30 years Malden Novelty was a leading manufacturer of quality
furniture coverings in this country. Northern Cross Industries
is a leading manufacturer of tufted fabric laminates for home
decor. According to Northern Cross' President, William P.
Hoag, "We are delighted to welcome the people of Malden
Novelty into the Northern Cross family. Their emphasis on
service and quality is the perfect complement to NCI's business
philosophy. We expect many innovations from the marriage of
Malden's market saving and the NCI technology niche."
The new toll free number for Malden Novelty is 1-800-257-4501.
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SIS Introduces New Line of Tab Panels
It's Curtains for You! SIS Covers is pleased to introduce
a new line of in-stock tab panel curtains. "We found
that many customers want to offer window treatments in their
stores, but are unsure how to do so," said SIS Covers
Customer Service Representative Lisa Beecher. The Curtains
for You collection features patterned sheers in standard tab
panel dimensions to help simplify window treatments. All tab
panels in the collection are attractively packaged for retail
display. "Our table-top swatch card holder and a sample
panel are all that you need to start selling window treatments",
added Beecher. SIS Covers will be sending out Curtains for
You sample cards in their acrylic holder to all current customers
with updated fabrics.
For more information contact SIS Covers: (612) 789-0956.
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Cotton Works Moves Into New Pillow Line
and Additional Fabrics
Albany, GA - Jim Martin, President of Georgia-based Cotton
Works, Inc., is ready for some pillow talk...about his company's
new line of corded tapestry pillows.
The pillows, introduced in February, are available in any
of Cotton Works fine, upholstery-grade tapestry fabrics. They
feature luxurious moire backing and cording around all sides.
The company also continues to offer pillows in its other fabric
lines.
"The availability of the pillows is in keeping with our
normal three-day shipping program at Cotton Works." Martin
said. "And Cotton Works is a futon industry leader when
it comes to quickly turning around orders."
Along with the new pillow line, Cotton Works introduced 50
new futon covers in January - and is set to add 10 more new
fabrics by the end of April.
"The new futon covers are doing real well," Martin
said. "And the other new ones we're set to add have been
requested by our customers, so we expect a good response to
them, as well."
The husband-and-wife team of Jim and Lynn Martin founded Cotton
Works, Inc. in 1989, with an emphasis on service, including
the futon industry's only shipping program with a three-day
guarantee.
"We'll be at the High Point show in late April and the
futon show in New Orleans coming up at the end of May."
Martin said. In High Point, look for Cotton Works at Center
Theater Tower, Suite 100 in New Orleans. Cotton Works will
staff Booth 512. Burlington, VT - Burlington Futon Company
has added twelve new fabrics to their collection, and all
are now available.
Introduced at the San Francisco Design and Furnishings Show
in January, the new fabrics are generating an enthusiastic
response. The fabrics feature bright, fun, European coloring,
including vibrant yellows, blues and greens. With names like
Malibu, Antigua and Calypso, these fabrics are just in time
for summer.
Of particular interest was Eclipse, a regal blue chenille
featuring a sun/moon pattern with a rich soft touch. Most
of the new selections are featured in the lower price categories.
The company will be introducing new fabrics several times
a year to stay current with new trends.
With a greater selection and broader range of price points,
Burlington Futon Company expects to appeal to a larger audience,
responding to customers' needs and budgets.
The company's easy to use retail price list has been updated.
Every standard size and its retail price for the entire collection
is listed on one laminated sheet. The retail price list is
built with the standard 2.2 markup but can be adjusted to
individual preference. It has been well utilized by retailers
since it was first provided last summer, and is seen by many
as an invaluable sales tool.
For further information and to place orders: Burlington Futon
Company at 800-862-5986.
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August Lotz intros "convertible sofa
sleepers"
August Lotz is pleased to announce that their new high-end
frame and arm styles are now entering the first phases of
production. "Completion of this product line is scheduled
for early May - coinciding with our showing at the Futon Expo
in New Orleans, LA in booth #423," said Mark Schlichter,
company President. The units will have "invisible"
hardware and will no longer be called "futons".
Instead, they will be marketed as "Convertible Sofa Sleepers"
in order to separate them from the rest of the "futon"
line. The company feels that diversity within their frame
line will prove to be a strong suit when it comes to gaining
placement on showroom floors.
August Lotz has also recently unveiled their new bedroom collection.
"The factory's production line for these casegoods is
up and running to fill orders already placed for the groups,"
said co-owner Mark Barton. Each group consists of a seven
drawer dresser, tri-fold mirror, and five drawer chest designed
to complement the already existing platform beds and night
stands. Orders may be placed for individual pieces or complete
suites. The new bedroom collection can be seen first hand
at space #218 of the Center Point Building in High Point,
NC or booth #423 at the Futon Expo in New Orleans, LA.
Another High Point attraction in space #218 is August Lotz'
newly formed alliance with a leader in the cover industry
- Cotton Belle - thus offering customers one of the most "complete"
futon packages on the market today. Cotton Belle is one of
the most versatile cover manufacturers - supplying customers
with a broad array of colors, textures, and styles encompassing
all price ranges. The companies are unified not only by a
commitment to quality products, but also by a commitment to
innovation rather than duplication.
For more information, contact August Lotz at (715) 667-5121.
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It's New and It's At Home
At Home Furnishings will introduce, at the Futon Expo, its
new line of well finished and packaged hardwood beds and accessories
for the bedroom. There are four models, designed to retail
from $299 to $450, and the margins will be excellent. "This
has been a productive area for numerous speciality home furnishings
businesses and is well worth looking into. At Home is offering
its new pieces in three finishes, " said Sig Gordon,
At Home President.
In addition, upgrades to At Home's extensive line of futon
frames have resulted in frame bodies with significantly thicker
rails and greater support for all parts. Servicing futon furniture
after it leaves the store could become a faintly remembered
task in a matter of months.
For those retailers who can turn at least 125 frames in three
months, using several arm styles, At Home invites inquiries
about its container program. The process is easy, efficient,
and very profitable. The company backs up container direct-to-buyer
shipments with domestic warehouse inventory, so that retailers,
needs can be satisfied quickly. The full product line can
be seen at the New Orleans Futon Expo, booth #443.
For more information contact At Home Furnishings: (202) 537-1234.
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Gold Bond's New 'Comfort Coil' futon is
Priced For High Volume
Gold Bond is introducing the futon industry's newest innerspring
futon innovation, the Comfort Coil TM
mattress, to buyers at the High Point market in April and
to futon specialists at the Futon Expo in New Orleans the
following month.
The new innerspring has been in development and testing since
1996. The breakthrough construction is engineered to provide
a plush sofa-like feel, to readily fold from bed to sofa positions,
to eliminate "bottoming out", and to compete at
sharp price points, Gold Bond President Robert J. Naboicheck
reports.
Each Comfort Coil futon features two rows of heavy-duty Super
Center coils in the futon's Fold Zone. These 14 gauge coils
feature "breakaway" barrels that enable users to
to easily fold and unfold the mattress.
Fourteen rows of 13 gauge support coils provide proper seat
and sleeping support. Another exclusive feature of the new
innerspring is a helical designed lacing system to ease folding
and unfolding the mattress, as well.
"This is a proud addition to the Gold Bond product line,"
Mr. Naboicheck said. "Like its 'big brother' the Cotton
Coil innerspring futon, this mattress is soft and comfortable.
There are six layers of the finest cotton in the world around
this spring unit, as well as four layers of the industry's
best and densest foam. The Comfort Coil will retail from $179
to $199. Leading retailers are doing an extraordinary job
with the step-up product now."
For additional information, please contact Bob Naboicheck
at 800-873-8498.
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Another Award For Oak and Leather Futon
Designer Steve Sanfilippo
Steve Sanfilippo, who introduced new futon frame styles to
the futon industry last year, was awarded the 1997 ADEX award
for design excellence.
Mr. Sanfilippo introduced oak, wrought iron and leather futon
designs last year when he introduced the Monticello Oak Collection
by Budoff Classic Furniture. He will introduce three additional
Monticello Oak styles in High Point this year. He also designed
a new genuine leather futon cover line by Henri Julian which
will be introduced this spring in High Point and at the FAI
New Orleans show.
Mr. Sanfilippo was chosen from over 1,100 product entrants.
ADEX annually presents it recognition to the nation's premier
product designers.
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Collegiate Introduces Expandable Bookshelf
System
Collegiate Furnishings, from its new manufacturing facility
in State College, PA, has introduced a line of Southern Yellow-Pine
knockdown shelving that can be expanded ad infinitum. Individual
shelf units can be purchased with either three, four, or five
shelves, up to five feet tall, with suggested retail prices
from $49 to $79.
What makes this product unique is that two free standing units
can be joined together with a pair of TV/VCR shelves to create
an entertainment center. The ability to add many sections
at different heights also results in a multiple tiered effect
that is visually appealing and also functional.
Collegiate Furnishings has also added a new line of tables
to match the bookshelves, which together with their Mountain
Series frames will allow retailers to offer complete vignettes
at superb price points. All of their products will be on display
at the Futon Expo in New Orleans (booths 522, 524, and 526)
or you may call (800) 755-8660 for more information.
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New Survey Shows Younger Consumers Buy
More Often, But are Less Satisfied Than Their Older Peers
Windsor, CT - Younger consumers buy furniture more frequently
than their elders, but are less satisfied with their store
experience and less likely to return, according to a new consumer
survey by ADVO, Inc. The survey found that 63 percent of consumers
aged 18-34 buy furniture every three years or less, compared
to 53 percent of those aged 35-54, and only 33 percent of
consumers aged 55 and over. At the same time, only 67 percent
of consumers in the 18-34 category were satisfied with the
salesperson who sold them their furniture, compared to 80
percent of consumers aged 35 and over. And, only 62 percent
of 18-34 year-olds plan to return to the store where they
made their purchase, compared to 75 percent in the 35 and
over age group.
"Our new study shows that younger consumers are a highly
attractive group whose needs are apparently being overlooked
by many furniture retailers," said Sheila McCusker, ADVO's
Director of Strategic Business Planning. "These consumers
are more likely to be repeat furniture buyers and to have
a high lifetime customer value. Thus, they should be a key
target market. Our findings suggest, however, that furniture
retailers are not doing enough to satisfy and retain younger
consumers."
ADVO's findings also showed that younger consumers are more
price sensitive than their older counterparts. In the 18-34
age group, 58 percent cited "best price" as a key
factor in selecting a store, versus only 45 percent of the
55-plus age group. Among these younger consumers, 47 percent
listed "low price" as a primary reason for making
a purchase, compared to 31 percent in the 35-54 age group
and only 20 percent of those 55 and older.
The company can be visited at its Web site at www.advo.com
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Big Sleep Introduces New "Dream Sleep"
Line at New High Point Showroom
Big Sleep announced its Tri-Core foam cavity futon "The
Dream Sleep" will now feature Reflex Foam by Foamex.
"By combining Reflex Foam and our revolutionary tri-zone
spring system we're able to offer the consumer softer seating
plus total lumbar support while sleeping," said company
spokesman Bruce Sheppard. The "Dream Sleep" with
its 100% satisfaction guarantee is retailing very well after
its debut last year stated Sheppard, its designer. Sheppard
further stated Big Sleep is in the process of obtaining a
patent on the "Dream Sleep."
Also in the patent pending stage are two more offerings from
Big Sleep. The "Dynasty Series," a 3 piece leather
cushion set also using Reflex Foam and the latest knockout,
the "Gatsby Series" cushion set. While both sets
look more like sofa cushions, they both convert into beds
when needed.
All these will be shown in High Point at Big Tree/Big Sleep's
new showroom at 114 Center Point Bldg.
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Monticello Oak's New Futons & Platforms
Showing At Markets
Futon frame design leader Monticello Oak will add to its
collection of medium-priced futon furniture this Spring with
the addition of three new futon frames and four new platform
beds, Monticello Oak Vice President and General Manager Martin
Tratt announced.
Monticello Oak is a division of Budoff Classic Furniture,
an upstate New York oak manufacturer since 1939. Monticello
Oak futons feature a patented wall hugging mechanism, bed
stabilization struts, and are built from domestically grown
white oak, the hardest of the great North American oaks.
Award-winning designer Steve Sanfilippo designed the Monticello
Oak Collection. He is a student of the post-Victorian "Arts
and Crafts Movement", which is based on the principle
that designs flow from function. Mr. Sanfilippo designs furniture
and futons "to possess beauty of proportion, outline,
and color".
Three new futons frame styles will be introduced including
"The Abbey", featuring an arm panel evocative of
sculptured tin ceiling squares popular at the turn of the
century; "The Bungalow", featuring sculpted or arched
arms and graduated armposts; and "The Elan" a sculpted
look with a Stickley influence.
Monticello Oak is represented by The Glasser Group of Tampa.
For additional information, please call 800-466-9099, FAX
800-303-6353, email: LG211@aol.com.
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Wolf Futons Receive High Visibility at
High Point
Wolf Corporation, of Fort Wayne, Indiana, has announced it
will be the first futon cushioning manufacturer with display
space in the International Home Furnishings Center (IHFC)
at High Point, NC. The company will exhibit its complete line
of futon cushions and mattresses, including Wolf's propriety
brand of Endura CottonTM
blend products, in space M1410 of the IHFC building at the
International Home Furnishings Market.
"Futons are becoming more and more popular with consumers,
and we're glad to see them receiving such high visibility
at the industry's largest furniture show," said Anthony
Wolf, president of Wolf Corporation. "By having this
prime display space in the IHFC building, we hope to attract
new customers and provide an easy-to-find location for existing
customers," he said.
Wolf Corporation, one of the largest futon cushioning manufacturers
in the United States, was founded in 1873. The family-owned
company manufactures a full line of sleep-related products
and high quality internal padding components.
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LofaBed sleeper Goes Supersize
Just when we were getting used to the idea of a 50 inch futon
with permanently attached, buttoned-on covers, the makers
of the davenport/futon combination called the LofaBed, have
come out with a bigger model that accommodates a standard
sized futon with removable covers!
"That's the beauty of working with small, Canadian factories,"
said Mitch Wapen of Lofa Sales. "They listen to their
customers, and what our futon customers are saying is that
people want a full, 54-inch futon with the option of choosing
a cover to match the base." The LofaBed was originally
targeted to go head-to-head against other sofa beds in a department
or furniture store environment. "But," says Wapen,
"futon retailers didn't like the smaller mattress and
upholstered look that is perfectly acceptable to furniture
dealers. So, we bumped the size by four inches and offered
the davenport base as a separate item, and WOW, did sales
take off!"
Wapen feels furniture dealers are likely to stock the LofaBed
in only one fabric combination and then custom order everything
else, whereas a futon dealer views the Super LofaBed as a
new upholstered frame category to go alongside his metal,
pine, and hardwood models. "This is fine by me,"
claims Wapen. "Whether I sell a complete set or the davenport
base alone, I'm happy for the business. And, of course, shipping
costs are a lot less when you're buying only half the product."
For more information on the new Super LofaBed, call Mitch
Wapen at (514) 424-1431 or fax him at (514) 424-0267.
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Harlee grows Customer Service Department
Due to an increase in business and an expansion of the services
now available to retailers, Harlee International of Corona,
CA has announced an addition to its Customer Service Department.
Joining Tricia Hodawanus, who has been with Harlee for more
than 5 years, is Mary Cripps, formerly of Blackhawk Furniture.
Mary is known to many in the furniture industry and brings
a considerable expertise to this department. Mary has over
fifteen years experience with trouble shooting retailer and
consumer problems and coordinating shipping.
"We are fortunate to be able to offer our customers Mary's
experience in customer service and especially her all around
knowledge of the furniture industry," said Harlee's president,
Steve Leichter.
The company, long one of the leaders in futon frame design
will also be debuting two new mid-priced futon frame designs
in their "Designer Pine" series at the 1998 Futon
Expo in New Orleans. "We will also be introducing four
new all hardwood arm designs that range from a Deco look to
an Arts and Crafts design," Leichter said. The hardwood
designs will be available in all of Harlee's standard finishes
including their popular new Natural Cherry finish. All new
styles will feature Harlee's patented, consumer friendly front
conversion mechanism.
In addition to the new futon frame styles the company will
showcase its new collection of conventional bedroom furniture.
All of the hardwood beds feature Harlee's adjustable side
rails allowing the consumer to choose different heights for
use of a futon or innerspring mattress. All are available
in Harlee's standard finishes including their new Natural
Cherry.
For more information call Harlee at 800-745-7660.
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Genuine Leather Futon Cover by Henri Julian
Two of the home furnishings industry's hottest categories
- leather and futons - are brought together when the futon
business' newest entrant - Henri Julian Leather Futon - brings
new genuine leather futon covers to the High Point and Futon
Expo markets this spring.
Hand-crafted leather futon covers in five fashion colors -
including a classic Antique Brown, Hunter Green, Saddle, Black
and Bone - will be shown at High Point and at the Futon Expo
in New Orleans in May.
Packaging and hang tags will promote leather's benefits. These
include luxury, practicality, durability and ageless beauty.
The Henri Julian Futon Cover will retail at the $299 to $349
price points. "The Henri Julian Leather Futon Cover enables
futon retailers to offer high-end leather sofa alternatives
at retail prices far below the leather sofa industry,"
Stuart A. Glasser of the Glasser Group said.
The line is being introduced at a time when leather sales
are enjoying significant growth in the home furnishings industry,
Henri Julian President Andy Sturman noted.
For additional information, please call The Glasser Group
at 800-466-9099.
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King Koil Expands Futon Cover Selection
King Koil's expanded futon cover selection now includes 4
solid colors and 6 upholstery fabrics, available as directly
tufted casings. These casings compliment King Koil's extensive
line-up of upholstered futon covers.
"Our new Latex "Sit Firm, Sleep Soft" futon
mattress continues to break the mold," said Frank Stavis,
company spokesman. "One of the few futons on the market
with real latex foam, this product is helping dealers, who
want the best, to make this mattress their clear choice."
Two of King Koil's new futon frames, the Cape Cod and the
Phoenix are off to great starts in 1998, and are proving again
that quality, value, one stop shopping convenience, and Made-In-America
is a combination that works.
Reach King Koil Northeast at (800) 243-8834.
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