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The
Road Not Taken
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Dave Garretson |
Random Observations From a
Traveling Salesman
Id like to share some of the interesting
things Ive noticed in my three years on the road.
When I check out of a hotel, I never complain. Why start
off the day on the wrong foot? If something is wrong, I wait
for the desk clerk to ask me, was everything okay?
Interestingly enough, if Im unhappy, the clerk doesnt
ask. On the other hand, when Im satisfied, the clerk
almost always asks. Hmmmm.....
Im a big fan of roadside sculpture. One day I might
do a column with photos of my favorites, including these:
the giant gorilla who holds aloft a real Volkswagon Beetle
at a car dealer near Middlebury VT; the giant RCA-Victor Nipper
the Dog who sits on top of an office building in Albany NY;
the giant barbell-pressing strongman at the York Barbell company
in York PA; The giant blue termite (for an exterminator) in
Providence RI. If theres an interesting roadside sculpture
in your town, let me know.
At the High Point market, most people dont say How
are you, or Have a nice day. Instead its
Hows your Market? and Have a nice
Market.
College towns always have a lot of bagel shops, cafes, bookstores,
boutiques, and taverns. And one futon store. These towns are
quite charming, and even though most of the businesses are
local and individual, the towns are very similar to one another.
On a similar note, its hard to remember what city or
state youre in when youre at a mall. They all
have JC Penney, Sears, Foot Locker, etc.
Speaking of malls, consider this before you rent a mall location.
Whenever I visit a furniture or bedding store located in mall,
the mall is usually a depressing dump with no traffic. My
guess is that once a mall starts dying, the rents come down
to the level that furniture and bedding retailers can afford.
A key death sign to look for: mall stores being occupied by
government offices such as Social Security or the Drivers
License Bureau, or an Outreach Center for veterans or seniors.
I dont know why, but most cities still dont have
a Yellow Pages section for Futons, just the heading
with a referral to look in some other category. The futon
section exists in my home towns directory, because I
insisted on it years ago. Next time your Yellow Pages salesman
comes around, I think you should do the same thing.
Is it a good thing or a bad thing when a competitor opens
their store nearby? A good thing, I think. New competitors
will have a hard time killing you off. If one or the other
is going to die, its usually the new guy. Afterwards,
youll see that the competition prompted you to improve
your own store, and your business did not suffer from their
presence or profit from their demise.
I must admit, I have seen a few examples of stores being
killed off by new competitors, and justifably so. They were
not satisfying their customers, and they went out of business.
Competition simply sped up the process.
Observations from the highway: The bigger the RV, the older
the driver; some cities are very difficult to drive in, especially
Pittsburgh; in State College PA, the State Pen is down the
road from Penn State; every state has its own shape for road
signs. Most are square or circle shaped, but some are interesting
such as map outlines (Ohio), landmarks (New Hampshire shaped
like the Old Man in the Mountain), or state symbols (Pennsylvania
shaped like a keystone).
Thanks to those who participated in our little contest last
issue. A vintage Futon Life T-Shirt was awarded to Trish Rempen,
the only participant to answer all fourteen questions correctly.
Okay, go find the last issue, here are the answers: 1)n, 2)j,
3)b, 4)c, 5)h, 6)m, 7)e, 8)a, 9)d, 10)f, 11)k, 12)l, 13)i,
14)g.
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