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THE ROAD NOT
TAKEN
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. . . .
by Dave Garretson
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The
difference between being right and sounding right
We all know the difference between being right and sounding
right
just think back to last New Years Eve, or
the one before, when any gathering was sure to include that
one special person (it wasnt you, was it?). In case
youve forgotten, Ill take you back.
Your gathering was having a pleasant time trading remarks
on the topic of the soon-to-be-coming-new-millennium. In the
middle of the fun, that one special person would cut through
the laughter and gaiety with sober righteousness.
You know, the one special person would say, The
New Millennium wont begin in the year 2000, because
it wont really arrive until 2001. As eyes rolled
upward, the one special person continued on with careful explanations
of how there was no year zero, blah-blah-blah-blah-blah.
I write blah-blah-blah because by that time the group and
I had stopped listening to the one special person. Oh, he
was correct, in every way except the biggest one: It is always
better to sound right than to actually be right.
If you sound right, the crowd is yours, the world is your
oyster, and you can do as you wish, whether right or ignorant.
Better to sound right and make friends, than to be right and
make enemies.
Now, I put the question to you: Are you a very special person
(i.e., righteous pain in the butt) in the futon and furniture
industry? Lets see!
Question Number One: Take a look at these two pictures.
Which one is the futon?
Answer: As an old-timer in the futon business, youd
answer that the futon is the mattress. Which is okay (and
correct), except that the rest of the world voted the other
way
so do you want to be right, or sound right?
Old-time original futoneers (such as myself) hark back to
the olden days, before frames, when the futon was a big bag
of cotton on the floor. To us, thats it, a futon is
soft and filled with cotton. Later, when the futon frame came
along, we thought of it as an important add-on
a frame
to hold the futon, terrific!
Imagine our frustration when people started referring to
this wood or metal thing as a futon. Weve
been correcting those people for fifteen years, and they still
dont get it! Each week the Sunday newspaper ads proclaim
metal futons or oak futons with the
notation, mattress not included.
So, my very special futon friends, do you want to be right,
or sound right?
Daves solution: Say it the way I do. The futon is made
up of three components: The futon frame, the futon mattress,
and the futon cover. These terms work for everybody, both
old-time futon people and new-fangled furniture and mattress
people. I try to make it simple for the newcomers, since many
of them have been selling futons for only ten or twelve years.
FL
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