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RETAIL PERSPECTIVE
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by Joe
Tatulli
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When Consumers Have Questions
We Have Answers!
Its one of those things that you know
you have to do but you are not sure why. Intuitively I knew
when (Dave) Buechner said it was going to be big that it was
going to be big. I knew I had to get online but
I didnt have all the details. Fortunately it was one
of those impulses that turned out to be fruitful.
Yeah, almost all the huge furniture dotcoms
have gone over the falls, but we smaller fish are ready to
shoot the next set of rapids and it will be a kinder, gentler
(and hopefully) wiser bunch for the second and third rounds.
Our website, www.futonlife.com
is a case in point.
One of the special pleasures of being the number
one (and possibly only) independent futon furniture information
site is the huge amount of consumer interest we generate.
With almost fifteen thousand unique visitors per month we
get all kinds of questions about the people and products we
all know and love. Most of those questions fall into one of
the following categories:
1. I have one and its broken or dirty,
help!
2. Someone gave me one and I cant put it together.
3. Im going to buy one like this or that and
where can I get it.
4. Im going to buy one and I want to know what
to buy, either what kind, how much should it cost, which wood
is best, or whatever.
We have already addressed some of the more frequent
questions on the web site directly. We have added a set of
How to build your own futon frame plans, and have
also directed consumers to appropriate sections of the Futon
Primer to address some others.
Why are we sharing all this with you? As manufacturers
and retailers of futon furniture we thought forwarding some
of this intelligence would be valuable to you. Consumer shopping
and buying statistics and information is valuable stuff. And
since we are telling consumers what would be the best course
of action for their particular situation, and since some of
those answers tell them to call or go see your local retailer,
we thought it would be prudent to pass it on to you. Following
here are some of the classic questions and answers of the
past four years.
The Dirty Futon Mattress
These come in two categories: The simple and
the complex.
The simple: My pet, child, or husband has
soiled my futon mattress. How can I clean it?
The complex: I purchased a futon bed about
1 year ago for my daughters bedroom. Its the kind
with a bunkbed and couch. The problem I have is getting the
futon couch clean. Its black and is treated with a fire
protector on it. I have tried to spot clean it and it leaves
water rings when dried. What do I do? I like the bunkbed and
couch because it fits so well in such a small area, but hate
to think what is on that futon after a year. Please let me
know how to clean it.
Thanks, Diane
FL Response
Hi Diane (et al):
The best idea for this problem is protection
before it happens. Use a mattress pad and/or a vinyl sheet
between the futon mattress and the fitted/bottom sheet. This
should help solve any future problems with dogs, kids, and
the occasional coffee or iced tea stain.
You could clean the mattress with some rug cleaner
and then add a plain futon cover and try that. If you are
in a dry climate and can hang the mattress outside in the
sun, try using some warm water with laundry detergent in it
and a scrub brush to clean the spots, or the whole mattress.
If you dont get it too wet it will dry out nicely in
a day or so of warm sunlight.
What kind of futon mattress is best?
(two similar questions)
Q1. I would like to ask a question concerning
the everyday use of a futon. I live in an efficiency apartment.
I would like to know if the futon could be used for everyday
to sleep on. If the futon could be used for everyday use could
you give me information on the type of futon (mattress) to
buy, and also the model or price range. Which would hold up
and not get uncomfortable after a couple of weeks or months?
Thank you for the information,
Ray
Q2. I am looking for a new futon. I already
have a frame. The primary use of the futon will be for a guest
bed. What should I look for in a futon: quality, thickness,
components (cotton, foam, wool...), etc? I went to a shop
and they said six inches is a good thickness for my purpose,
is that true? I am probably going to get an innerspring futon.
Thank you.
FL Response
Hi Ray (et al):
Check out the futon primer on our web site:
http://futonlife.com/primer/fprimer.html.
We recommend a premium, eight inch thick, cotton/foam or cotton/polyester
futon for everyday sitting and sleeping. When you consider
the highest end of the futon mattress market is about $349.00
to $499.00, with many quality futons selling for much less,
you can invest wisely and still get a great value that delivers
awesome comfort. There are probably, pound for pound, more
quality raw materials in a premium futon mattress than anything
you could buy for twice the price from the Four Ss.
Innerspring, latex foam, and other configurations
are available too, and are also very good for daily sitting
and sleeping. Sit down, lie down and do a serious butt test.
Ask your retailer if they are a member of the Futon Association,
and look at the following boilerplate issues we use for overall
questions.
Look for quality. As a consumer you owe it to
yourself to look at these issues: the quality and straightness
of the stitching; the quality of the ticking fabric; the tufting
and general overall cleanliness and uniformity of the mattress;
the mattress should not be lumpy or irregular and the tufts
should be neat and placed orderly over the entire surface
of the mattress. It should have a law tag that states what
it is made of, and you should ask the retailer if they have
the written assurance from the manufacturer that the mattress
meets the Federal and State flammability regulations. We also
recommend that you look for a label that clearly states the
name and possibly the address of the manufacturer. Be a wise
consumer and the best will be yours, comfort, value and all.
What can I do to rejuvenate my old futon
(mattress)?
FL Response
It is not an easy task to rejuvenate a flattened
or depressed cotton or cotton and foam futon (mattress). Some
people will open the casing and take out the cotton and have
it garnetted again. In Japan this is actually what they regularly
do, but this is rare in the US.
My suggestion is as follows. Buy new mattresses.
A premium futon mattress should cost you less than $400. Most
are in the $225 to $295 range. Use your old futon as a play
mat in front of your TV or roll it up for use as a guest sleeper
if you want to keep it.
Purchase a new mattress for sleeping and/or
sitting as you would with a conventional product with the
same problem. Spending a little more now should help. An all
cotton futon will always tend to be hard and flat after time
because of the nature of the cotton fibers. Adding GOOD, higher
density (1.8 psf to 2.0 psf) foam will help, and be sure your
dealer guarantees the product against this problem for a reasonable
length of time.
Not all futon mattresses are created equal.
In fact some of the newer products on the market are awesome
when it comes to comfort and long lasting resilience.
Broken stretcher. What do I do?
I know this probably is not a Frequently
Asked Question. I applied too much pressure in one instance
(falling onto the frame), and my stretcher bar broke. My futon
retailer no longer carries my futon frame (the Manhattan),
and it is made of maple. I am having a terrible time finding
a replacement beam. Perhaps you could help lead me !!! I know
it was made in Canada by a company with the initials W.C.
Any help would be appreciated!! My local
hardware stores say they only carry oak (in hardwoods) and
they do not drill holes. I have a matching living room suite,
so I cannot easily replace the futon frame! I really need
to find a replacement stretcher bar!!!
Thanks in advance,
Jenni
FL Response
Dear Jenni:
One solution is to use the stretcher from the
back of the frame in front and replace the broken one with
one made from oak or some other wood. Your retailer should
be able to help you with another stretcher of similar size
and design. If not, you may want to take your old/broken stretcher
to another futon furniture store nearby and see if someone
else can help with a similar stretcher.
Another solution may be to find a woodworker
or finish carpenter who can make you another maple stretcher.
You can use the broken one as a model or you may even have
to give them the good one so they can duplicate it. You should
be able to find someone in the yellow pages, or through the
local lumber yard or Home Depot store.
Let us know how you make out.
What about Rubberwood?
I am in the market for a nice quality futon
(my first) and have decided, based on your futon primer and
other sources, to go with a hardwood frame. The sales people
at the local stores are pushing rubberwood. 1)
Is this a hardwood? 2) How is the durability compared to more
common hardwoods? ie: oak, ash, maple, teak. 3) Should I just
stay away from rubberwood, it honestly does not
instill the confidence of oak or ash
as a viable hard wood. 4) Any idea where it grows?
Any help you could provide would be appreciated.
Don
FL Response
Hi Don:
After this article was printed I had several
people in the import business complain about my not including
rubber wood in my story. I challenged them to
find me any technical data on rubber wood and
I never got a response.
As far as I know it is a catchall name for species
of wood that are misidentified or unknown by the seller.
If I do get better information I will add it
to the site.
Note: I recently revisited this issue and this
time around did find some information on the species referred
to as rubberwood. It seems to refer to a group
of imported woods that are of the rubber tree family. The
technical information is as follows: Hevea brasillensis (plantation)
Para Rubbertree Family: Euphorbiaceae; Basic specific gravity
(ovendry weight/green volume) 0.46 to 0.52; air-dry density
35 to 40 pcf. Ed.- What this means is that true rubberwood
falls right in line with most of the better woods used in
imported futon frames. It also seems to offer at least as
good as, if not better than characteristics than several domestic
softwoods.
What is better, wood or metal?
I am thinking about buying a futon and I
like the all wood oak frames, but Im not sure if they
are as strong as the wood and metal or all metal frames, can
you help?
Thanks, Tom
FL Response
Hi Tom:
There are too many manufacturers and suppliers
out there for me to give you a yes or no answer. Many of the
all oak or ash frames use a slider mechanism that
works fine. You can read about the details in the Futon Primer
on our web site: http://www.futonlife.com.
Many of the all metal frames are poorly designed and constructed,
with a couple of exceptions. I am personally a fan of the
Innovation line from Denmark, which is an excellent all metal
construction.
There are several wood frame with metal mechanism
designs out there that have really impressed me lately too.
Check the construction. Is the joinery good?
Are there any obvious design flaws like screw points sticking
out of the wood? When you try the frame does it creak and
moan or does it just open and close easily? Look at the mechanism
itself. Does it lock? Is it bolted to the frame through the
arm? Is the grain in the wood in that arm running parallel
top to bottom or side to side? If the grain runs side to side
only then you are looking at the possibility of the wood splitting.
This could be resolved several ways. Applying a second ply
of wood running top to bottom would help, or affixing a metal
plate to the arm that will support the mechanism is another
solution. You could do this yourself or it could be there
already as part of the original design.
Let the buyer beware!
Can you help me find some directions? I cant
put this together!
My sister gave me a beautiful futon frame
when she moved but I cant find the directions on how
it goes together. Can you help me out?
Thanks, Cindy
FL Response
Hi Cindy:
The best thing to do in this situation is to
find your local futon furniture specialty retailer and ask
them for some help. If they are quick and smart they will
give you the best customer service they offer so you leave
happy.
Most of the frames have very similar hardware
and construction schemes. And a good retailer can probably
make you a copy of some simple directions they have so you
can set up your new frame, and then head right back to their
store to buy a new mattress, futon cover, and a couple of
pillows to finish off your décor. (This advice is also
what we give consumers looking for spare parts or replacement
hardware.)
Epilogue: Most consumers respond with a thank
you, and even send us tales of victory after they take our
advice into the real world. Our apparent role as oracle seems
to benefit everyone, consumer and retailer alike. To address
many of the FAQs we receive, we often direct consumers to
our Find A Local Retailer section or suggest they
visit the Futon Associations Member Retailer
page. Were here, we have answers. Youre out there,
well keep sending consumers your way.
And by the way, when you think you are ready
to go online or tell consumers you are there remember to sign
up for our free find a retailer search engine on the site.
FAQs will continue to be a regular feature in
every issue. FL
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