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THE ROAD NOT
TAKEN
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by Dave Garretson
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Become
A Do-It-Yourself Economist
In these uncertain times, we count on our economists for
additional uncertainty. Many people blithely assume that there
is an endless supply of the economists vague explanations
and predictions, but I am skeptical. A shortage is definitely
possible!
Imagine how lost wed be if our abundant supply of economic
forecasts was suddenly cut short. In our despair and confusion,
how could we satisfy our hunger for confusing answers?
We cant rely on government and universities. What if
they suddenly became rational and understandable, dispensing
sensible explanations and accurate predictions? Where would
we turn for the kind of answers we rely on today? Friends,
there is only one clear option. We must learn to do it ourselves.
I predict that do-it-yourself economic forecasting will become
a major growth sector. See, Ive already gotten started!
Dont worry, Ill help you catch up. Ladies and
Gentlemen, I offer you Daves Be-Your-Own-Economist Kit.
Daves Do-It-Yourself newspaper-style economic analysis
of what just happened
(Fill in the blanks from choices provided)
Stock prices/Bond prices/consumer confidence suffered/enjoyed
a mild/severe seasonal/downturn/upswing this week, due to
the surprising/alarming/widely anticipated rise/fall in unemployment/oil
prices/housing starts/consumer spending/interest rates. It
is widely hoped/ feared that this news will trigger improvement/decline
in world markets/inflation/balance of trade/gross domestic
product/manufacturing productivity, and make election prospects
easier/ harder for the Democrats/Republicans in the fall.
Of course, if there is another terrorist attack/budgetdeficit/violent
uprising/airline strike, all bets are off.
Daves Do-It-Yourself economic prediction for family
gatherings and parties
As a business person, others look to you as their expert
on the economy. Dont let them down. And dont say
anything that theyll disagree with either. What kind
of expert would you be then? When asked about the state of
the economy and business, draw in a deep breath, smirk in
a knowing way, pump yourself up like Barney Fyfe and say:
Well, I can tell you one thing about the economy. Were
not going to get anywhere until the President and Congress
get together and come up with a better plan.
(Look around for agreement)
Its our country, and we need to take care of
ourselves first!
(Look around for agreement)
Those news reports arent helping much either.
They tell the public to expect a recession, and then people
get afraid and stop spending. No wonder!
(Uh, youre running out of material now. Heres
your out):
Oops! I need one of those little napkins.
Daves Do-It-Yourself economic outlook for customers
(Start with a big enthusiastic smile. You may wish to practice
in front of a mirror.)
Sure, things were a little slow the week after September
11th, but business is great now. People are paying more attention
to their homes, and thats good for us. 2001 was our
best year ever, and this year will be even better
No
doubt about it! So, shall I write that up for you?
FL
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