INDUSTRY UPDATES

Gold Bond’s Newest ‘Visco Opulence’ Futon Mattress In Major Las Vegas Debut

LAS VEGAS (NV.) Feb. 3, 2003—A stunning crown jewel will adorn the country’s hottest premium futon mattress lineup when the new “Visco Opulence™” is introduced by sleep product innovator Gold Bond at the Futon and Specialty Sleep Expo March 2 - 4 here, Gold Bond president Bob Naboicheck announced.

“The new ‘Visco Opulence’ raises the comfort bar substantially in the futon business. This will provide Gold Bond retailers with another product that allows them to vigorously compete with more costly but less comfortable sofa sleepers and mattresses,” Mr. Naboicheck said. “We have taken the time, nearly 10 months, to perfect this product. We are now ready to bring it to our retailers. It must be experienced to be fully appreciated. People who have tested it are fired-up and excited.”

Comfort — In Superlatives

Veteran futon retailers, their sales personnel, and Gold Bond employees who have examined the new “Opulence” describe its comfort levels as “incredibly luxurious”, “hedonistic”, “way beyond any futon ever built”, “voluptuous” and “self-indulgent”. “Comfort rules everything, and this futon really delivers in superlatives,” Sales and Marketing Vice President Andy Freedman adds.

The new futon mattress combines two one-inch thick temperature-sensitive Visco layers, two eight-inch thick batts of super slick densified polyester fiber, and two two-inch thick layers of 1.8 density H.R. foam—a total of twenty-two (22”) inches of the industry’s finest support materials—double-stitched, lace tufted and condensed into its 12 inch high-profile heavy duty cotton twill outer shell.

Futon Conforms to Body

The new 12 inch profile transcends other cushioned premium sofa-like futons in the seat position, while body-molded, weight-sensitive Visco mattress support is experienced when used in the bed position. The cushion conforms to the neck, head, spine and trunk of the body. Gold Bond’s densified fibers and high resiliency foam deliver deep support beneath the cover. It is easy to fold, unfold and move.

Enriching the industry’s deepest premium line‚ the new “Opulence” is expected to retail for $399 full size, $499 queen, and carries a 15 year non-prorated warranty. “It will,” Mr. Naboicheck notes, “enrich what we believe is an extraordinarily deep premium line up that has served our retailers very well over the years. Retailers will position their other existing premiums below our Opulence. We believe they will sell more ‘adv’ premiums as well.”

Gold Bond is a pioneer in America’s futon sofa sleeper industry, having introduced the plush and thick futon mattresses that rapidly replaced thinner Oriental-style futon pads — quickly fueling the country’s futon sofa-sleeper boom. Gold Bond is the industry’s first noncommercial cotton batting producer to receive the Underwriters Laboratory (UL) Classification.

Gold Bond: Futon Industry’s Premium Pacesetter

The company uses its own JOY™ cotton in other premium futon mattresses, including the Wool Wrap, Coil Wrap, Cotton Coil, Comfort Coil, SofTouch, and its complete line of futon mattresses.

Gold Bond is one of America’s oldest independent sleep product manufacturers, shipping to 50 states and 12 countries from its factory in Hartford, Connecticut. Gold Bond dealers are provided with award-winning point of sale sales aids, banners, posters, cutaways, and brochures.

For additional information, please call Bob Naboicheck or Andy Freedman at 1-800-873-8498.

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New Showroom for Hickory Springs at High Point

Hickory Springs and Hickory At Home have moved to new digs for this Spring’s High Point furniture market. “We have vacated the Cramco building for the upcoming market, and have taken up occupancy in the Heritage Room at the Radisson Hotel,” said Tracy Hamlin, Hickory Springs’ National Sales Manager. “I’m sorry about the move for one reason and one reason only. I loved that Cramco building picture in the High Point schematic that Futon Life digitally imposed for the last issue,” she said.

The new High Point showroom phone number will be 800-438-5341. Hamlin also said that she and associate Wendi Hartsoe will be in Vegas at the Futon and Specialty Sleep EXPO in March.

For more information contact Tracy Hamlin at 800-438-5341 Ext. 4562.

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August Lotz Announces Phenomenal New Choices For 2003

August Lotz has unveiled several new and exciting futon sofa sleeper frame designs which are sure to increase the bottom line for their retailers. “This is the largest number of new designs and finishes we have ever offered at one time,” stated Mark Schlichter, company president. Two new finishes that will be available on several models are English oak and cabernet. When asked why August Lotz was making these additions, Schlichter stated, “We want to aggressively target price-points in a way we never have before, specifically the $399 to $499 retail price range.”

In addition to the $399 to $499 price range, August Lotz has three new frames to target the $249 to $299 price-points. Schlichter stated the new styles available in the $120 to $150 range (wholesale), including a premium folding tray arm, are designed to be a solid first step up from an opening price-point, all wood frame. Schlichter commented that, “These are field-tested designs and are premium quality.” Finishes offered in these price-points include medium, cabernet and natural.

The more substantial of the new models include designs which are similar to other August Lotz frames which retail for more than $1000. These new designs are now available in the low $230 range, wholesale price, in medium and English oak finishes. These new models are so unique to the industry, they have been patented to protect distribution. Schlichter stated, “Our retailers will now have the ability to dominate in the $399 to $499 retail price range.”He then made the point that a retailer can sell for less than $500 and still retain a full margin. This will mean higher average tickets and margins for August Lotz retailers. It also means August Lotz retailers will take the lion’s share of the best customers. These customers are the ones who always spend the most on mattress and cover upgrades.

“Think of it this way,” Schlichter stated, “retailers who carry this new line will have a significant advantage over a competitor who does not. They will take the highest percentage of the best customers from their competition. In addition to taking their competitor’s best customers, they will also be able to convert more of their own customers to a higher price-point. A typical retail customer who is looking to purchase a futon frame in the $299 to $399 price range would be more likely to upgrade to a $499 price-point with these new frames. For a step up of less than a $100 on the retail price, the value will be impossible to ignore. Simply put, these new frames are the most effective tool for our retailers to take more business from their competitors, and upgrade a higher percentage of their own customers.”

For more information about these, or any other, August Lotz Co., Inc. products, please call 1-800-826-7326 or visit the website at www.augustlotz.com.

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Bright And Cozy Collections From CottonBelle

“Brighter Delights” has emerged as a major trend in fabric design, featuring warm colors, bold shades of yellow, orange and red and softer, deeper blues. A renewed emphasis on texture, especially fabrics that evoke comfort and security, was forecast by Cotton Inc. executives this January at High Point, N.C. Mixing textures with a soft hand and fabrics reminiscent of grandma is a combination recommended for relaxation and renewal.

Futon industry representatives will be able to see for themselves as CottonBelle debuts several trend-setting fabrics at the Futon and Specialty Sleep Expo in Las Vegas.

CottonBelle’s bright and cozy collections feature whimsical patterns from a new collection designed by Susan Sargeant. The fabric designer’s soft apricots, tangerines and blues in a soft cotton hand combined with a rich blue chenille and a passionately colored woven paisley can transform any space into a haven to relax and recharge.

Several Sargeant patterns also have been added to CottonBelle’s Outdoor Sunbrella‚ collection, says Mary Lou Rath, co-owner of CottonBelle.

CottonBelle also has a new collection of cozy, washable and stain-resistant fabrics that feature a Polarfleece-type fabric in seven colors including Meridian blue, soft yellows and greens and deep red. “We are betting that this will be an unbeatable value in Category D,” Rath said.

Besides the fabrics reminiscent of yesteryear, CottonBelle is adding two traditional quilt patterns to its Arts and Crafts Collection. One is a yellow and blue Provence Patchwork with a coordinating checkered design and lighter-weight chambray denim choices. A second exquisitely executed North Star pattern is in an Americana red, white and blue color story with several textured coordinates that will make you stand up and salute.

For more information, Rath encourages Futon Expo visitors to stop by CottonBelle’s booth or to call her at 573-859-6589.

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Night and Day Furniture Moves Into Bedrooms

Night and Day Furniture is establishing a reputation... for the new and original... and for also coming out with new models at every new show. This year in Las Vegas Night and Day will be showing their new, complete line of beds and dressers.

“We have had so many requests for bedroom furniture from our key dealers, what could I do?” Mike Gallawa exclaimed the other day. “But of course we have improved the category”.

Spices, Beds and Cases is Night and Day Furniture’s new line-up of bedroom furniture featuring intriguing names for their beds such as the NUTMEG, and the SAFFRON. The CLOVE group is their line of dressers and night stands.

“We looked at what is out there in the market. There are some great, classic designs that everyone wants. To set ourselves apart we’ve added unique features, both in design and construction. As a result I feel we have the right look, solid goods and of course a great value,” Gallawa said.

Night and Day Furniture has gone in with both feet and will be showing a very full line in Las Vegas including several styles and colors in both beds and dressers. Come see for yourself. Las Vegas Futon and Specialty Sleep Expo Space 217, March 2-4th.

Gallawa also insisted that he’s got “lot’s more great new stuff.” Check it out.

For more information on Night and Day Furniture please contact Mike Gallawa at (360) 573-3309.

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Adonis Introduces New Interchangeable Folding Ottomans, And King Size Bi- Fold Frames

Oakland CA: Adonis Furniture is proud to announce the launch of its new interchangeable folding ottoman program. The ottomans are available in 28, 39, and 54 inch sizes. The ottoman attaches onto the frame and can be detached and stored when not needed. The 28 and 39 inch units can be attached to any full or queen sized frame to create a lounge sofa. Another unique feature allows two 39 inch ottomans (connected to a queen frame) to create a king size bi-fold futon sofa sleeper frame. This new design brings the futon sofa sleeper into the sectional sofa arena. “You can now create larger seating venues that have lounge capabilities,” said David Lee of Adonis.

The patent pending design of the interchangeable ottoman opens a whole new arena for bi-fold convertible frames by making the king size bi-fold a reality. The ottomans are available in all of Adonis’s standard five superbody finishes. “Stop by booth 635 at the Futon Expo and see the next step in the evolution of the futon frame,” added Lee. Adonis offers distribution through its national headquarters in Oakland (CA), the Glasser Group and Discount Furniture Distribution in Tampa (FL), and the new New England distribution facility planned for late Spring.

For more information call toll free at 877-323-6647.

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Wolf Debuts New Premium “Latex Coil” Futon Mattress

Wolf introduced their new ultra premium futon mattress the “Latex Coil” at the San Francisco Furniture Show in January. The reception to the product was phenomenal according to Gary Cohen, National Sales manager for Wolf. “Every dealer who came in and sat down was amazed a futon mattress could feel this good.” The Latex Coil has a wrapped innerspring unit, high density synthetic latex finger foam, and multiple layers of high loft polyester. “This new premium unit retails for approximately $349.00, and adds a new dimension to our entire futon mattress line-up,” Cohen said.

Wolf continues to offer its proprietary Aerolife™ futon mattresses as well, and will join the futon sofa sleeper and specialty sleep category at the industry’s premier trade event, the Futon and Specialty Sleep Expo in Las Vegas.

For more information contact Wolf Corporation at 800-642-9653.

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Burlington Futon Company Offers Hottest Trends

With leather and suede in such demand in the furniture industry, Burlington Futon Company is offering comparable fabrics in their re-orderable program with a look and feel of leather and suede, without the costly price tag.

Products include: “Denver,” a highly durable fabric with the appearance and soft-touch of suede. Using micro denier fibers in natural earth tones (that are a current preference), this fabric looks and feels comfortable and is also washable and affordable; “Dallas,” a faux leather, comes in two classic colors; black and espresso. Due to its micro perforations, it is a breathable, long-wearing faux leather.

Burlington Futon Company is also introducing the “Cube,” which was designed with both form and function in mind. Constructed of high-density foams, the Cube is built to be truly comfortable and useful as a seat, ottoman or end table and is guaranteed to hold its shape over time. “Compared to the low-end product on the market, our cube clearly stands up and out-performs the competition,” said company President Mark Binkhorst. Removable covers are available in selected fabrics. Introductory offers are available.

For more information please contact Burlington Futon Company at 1-800-862-5986.

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New Products from Midwest

Midwest Imports, Inc. has recently expanded its lineup of Cottage Futon products. “With a complete line of accessories now available consumers can now fill their living room, great room or bedrooms with high quality American oak or hardwood furniture from Midwest,” said Cecilia Yi, the company’s spokesperson.

Along with new tables, TV stands and other accessories, Midwest is offering special groups to aid retailers in selling consumers several pieces instead of just one frame or one table. With 5-piece groupings starting from $295, retailers will be able to offer exceptional deals to consumers for under $800 (MSRP).

Along with the new grouping specials, Midwest continues to be a price leader for solid hardwood (no metal decks) futon sofa sleeper frames, traditional mission style frames for $89 and American oak frames starting from $134.50. With these starting price points, retailers have tremendous flexibility in offering great value in today’s competitive market. “People want great products at a great price and that is the market Midwest is going after,” said Yi.

“If you are new to Midwest Imports, a great opportunity to see the Cottage package first hand will be at the Las Vegas Futon and Specialty Sleep Expo,” she said. Midwest will be displaying their lineup along with all new introductions at booth #253. Yi urged buyers to stop by and find out about show specials and new dealer floor sample programs.

For more information please visit Midwest’s website, www.midwestimportsinc.com or call 800-718-1680.

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Platinum Covers Expands Extensive Line

“We at Platinum Covers & Accessories offer one of the largest arrays of fabrics, programs and prices in the North East,” said company spokesperson Joe Nazginov. “Our most inexpensive solids are the Classic Solids Collection incredibly priced at $10.00 each and are available in full size only with 12 colors to choose from,” he said. The Twill Solids Collection is offered in both full and queen sizes with ten bold and beautiful colors at $13.50 and $15.50 each in quantity.

“With Platinum’s 200 plus fabric line, we’re sure that your customer will find what they are looking for. From every kind of solid fabric that you can think of, to a huge assortment of prints, faux suedes and leathers, and lush chenille’s come our great programs like Platinum Designer, Silver Collection and our new Gold Edition, added Nazginov.

Futon Fit™ Slip Covers

“Our Futon Fit™ Slip covers are designed for use on frames with a metal seat and back. They fit snugly on a typical six to eight inch thick futon mattress, and are available in our Twill Solids Collection (Black, Hunter, Sand, Burgundy, Navy) at the most competitive price of $19.99,” he said. This new item will be available for shipping on March 31st. Visit Platinum Covers & Accessories at the Futon Show, booth 100.

For more information contact Edward Nazginov at 800-388-4282 Ext. 12.

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Viking Industries Introduces the Birch Bark Log Futon Frame

Directly from Northern Minnesota, Viking Industries will debut its new Birch Bark log futon frame, “The Northland Birch,” at the Futon & Specialty Sleep Expo in Las Vegas.

These Limited Edition frames have birch bark log arms and front spreaders combined with solid pine bodies and rear spreaders. Like all other Viking frames, the Northland Birch has a front-loading mechanism and a lifetime guarantee. Log stock and frame supply are limited. Availability may be seasonal. Matching tables and accessories are also available. Look for other new and exciting products from Viking Industries in Las Vegas at booth #611.

For more information contact Viking Industries at (320) 259-0909.

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New Futon Association International Website—Key Consumer Contact Point

(Orlando)—Consumers are visiting the Futon Association website more than ever. The FAI website, at www.futon.org focuses on connecting retailers and consumers online and this focus is paying great dividends in growing consumer interest in futons and futon furnishings.

“It’s all about communication and getting the word out about futon furniture products. That’s why the internet is tops,” said Futon Association President Tom Tedesco. “We are receiving 5000 to 8000 unique visitors per month. Consumers want what we have—the information on where and what to look for when shopping for futon furniture,” he said.

The FAI site contains a Retail Member Finder that lets the consumer search FAI’s retail member database by company name, state, or zip code. “Our plan from day one has been to give consumers searching for futon furniture an easy way to find our member retailers, and our site does just that,” Tedesco said. “The site is the best and most cost effective way to both reach and direct consumers to our member’s stores,” he said.

In the current economic climate, www.futon.org has proven to be highly valuable to members as well as consumers. The site, recently upgraded, includes a wealth of information for Association members and the trade. It has links to important industry events such as the upcoming Futon & Specialty Sleep EXPO in March, the Association’s financial statements, recent Board meeting notes and more. It is also the electronic hub of the prospering trade group for membership benefits, and the consumer side Retail Member Finder.

Because consumers now look for versatility, fashion, and real value at retail, futon furniture is proving to be a strong player despite the current economic climate. FAI is prepared for this growth. Said Tedesco, “With a winning website, a popular show in Las Vegas and the Federal Government putting dollars into consumer pockets with proposed tax cuts, 2003 will be a great year for the home furnishings industry.”

For more information about joining the Association or attending the Futon and Specialty Sleep EXPO in March in Las Vegas go to www.futon.org or call 1.800.327.3262.

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Futon Life Web Site Tops All Search Engines

Futon Life’s internet dominance continues as thousands visit the site every month. “We are very gratified that the top five search engines list us either number one or two for the key word ‘futon,’” said publisher Joe Tatulli.

During a recent search test survey the site (www.futonlife.com) came in #1 on Yahoo, Google, and AOL and #2 on MSN and Lycos. “This allows us to offer e-tailers a real opportunity to get their products in front of consumers looking for information and buying options on line,” Tatulli said.

The site first went on line in October of 1996. By 2000 the site was garnering ten thousand unique visitors and thirty thousand page views. Today the site is seeing twenty thousand plus visits and page views in the sixty to seventy thousand range per month.

“We decided from day one to be the hub of the futon world on the internet and we have achieved that goal and then some,” said Tatulli. The site has recently added an animated frame assembly instruction section where consumers can learn how to put their hand me down frames together.

FL

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Fourth Generation Leadership Roles For Family-Owned Handy Button Manufacturing

Michael L. Baritz, 50, has been elected president and chief executive officer of Handy Button Machine Corporation, from executive vice president-chief operating officer. Handy Button is a leading manufacturer of metal stampings, assemblies and plastic molded items for the furniture, apparel, automotive and other industries, headquartered in Melrose Park, Illinois. Baritz is a great-grandson of Morris Perlman, who co-founded the Chicago-based company in 1898.

Another great-grandson, Kenneth P. Shonfeld, 34, has been promoted from vice president-marketing and sales to executive vice-president-chief operating officer, to focus on strategic, as well as marketing and sales areas. Shonfeld’s father, Willard L. Shonfeld, 71, moves to chairman from president-chief executive officer, a post he has held since 1995.

“Two hallmarks of Handy’s survival are its loyal employees and intelligent leadership,” said Michael Baritz. “In his seven years as president and CEO, Bill Shonfeld faced difficult decisions relating both to consolidation and acquisition. During his presidency, Handy closed several manufacturing and sales facilities. On the other hand, in 2002 the company acquired Kenlin Enterprises, a source of functional and decorative hardware for manufacturers of residential and contract furniture. Because of these actions, Handy is in an admirable position.”

Handy Button is a family-owned business with headquarters and manufacturing facilities in Melrose Park, Illinois, at 1750 N. 25th Street, Melrose Park, IL 60610. Phone: (708)450-9000; fax (708)450-9047; on the web at www.handybutton.com; e-mail, info@handybutton.com.

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