Environmentalism can be Profitable

It's not surprising that environmental business promotion has found its way into the futon industry. One of the non-profit agencies that leads in this field is Trees for the Future. Recently, Trees for the Future has begun offering a point of sale program that provides futon retailers with "Tree Vouchers". The "Tree Vouchers" are given to the customers each time they purchase a wooden futon frame. The voucher explains that because they are purchasing their futon from a retailer who cares about the environment, the retailer, through Trees for the Future, will plant 5 trees in that customer's name. Although the promotional and environmental benefits are immeasurable, the cost is negligible at 20 cents per tree.

The program allows retailers to help Trees for the Future and the environment, while also improving their sales. Many Americans are taking a closer look at the environmental impact of the businesses they support. Many consumers are considering the source of the products they buy, especially the ones made from tropical hardwoods. More and more consumers are supporting businesses that share their concern for the environment. It is no longer enough to say, "We're not part of the problem." Smart businesses are now saying, "We're part of the solution!"

Of course, a big part of the solution is planting trees, and now retailers can plant thousands of beneficial trees at a price that anyone can afford. If a business agrees to donate $1.00 for every wooden futon frame they sell, Trees for the Future will provide them with "Tree Vouchers" to give to their customers. Each card states that their purchase has planted five trees in some of the world's most endangered environments. Trees for the Future is a 501(c) (3) organization, so donations are completely tax-deductible.

Please contact Trees for the Future today. The trees they are planting in the world's developing communities are bringing great benefit to many people and even some businesses.

Trees for the Future, Florence Reed: (603) 427-0735.

Big Sleep is Up and Running

Big Sleep, the mattress and futon cover division of Big Tree of Commerce, CA, has now been up and running since March of this year.

"We have developed a running line of five great mattresses," says Bob Pecoraro, President of Big Sleep.

The Big Sleep line starts with a super core, promotionally priced futon mattress, and goes right up to their top of the line inner spring futon model called the Spring Sleep, which is value priced.

"We offer futon mattress warranty from three to ten years, and are shipping nationwide, so we know we are well priced," says Pecoraro. "People love buying their mattresses and frames together and we waited until we had it right -- before shipping," he said.