New Reclining Sofa Sleeper Finds Success at $499 Retail

Tampa, FL -- The new sofa recliner-sleeper, the SofSleeper, gained important floor placements at the recent Tupelo market and will be shown next at the Fitchburg furniture show September 29 in Massachusetts.

"Volume retailers who offer the SofSleeper at $499 in full size are reporting excitement from their customers," Stuart A. Glasser of the Glasser Group, which is marketing the SofSleeper nationally, commented.

"Sit, recline, or sleep on me! In any room! In any office!" product literature proclaims.

Glasser noted the SofSleeper recently obtained important placements with The Futon Company in TX, the Futon Shop in CA, and Nebraska Furniture Mart in Omaha.

The SofSleeper, manufactured by Sunny Manufacturing of Longwood, Florida, is available with bolster arm, sleigh arm, and a pillow arm. Base color choices include khaki, black, jade, army, natural, and plum. Sunny Manufacturing spokesman, Mel Juster, said sales in khaki recently joined black as most popular.

A complete SofSleeper room ensemble includes sofa, love seat, chair, Ottoman with storage, coffee table, and end table. Coordinated pillows and matching armrest covers are also available.

Each SofSleeper frame is shipped with a color-coordinated futon mattress. Consumers who wish to change a room's "look" may simply add an optional cover. Four promotionally priced inlaid futon covers are offered by the manufacturer. Also, 24 premium mattress covers designed by "SIS for SofSleeper" of Minnesota may be ordered to provide a step-up program.

Island Futon Now F.O.B. United States

The cargo vessels have docked and Island Futon is now shipping retailers six styles to compete with high-quality American futon frames.

Island Futon is produced by a leading international offshore home furnishings manufacturer with an established reputation for consistency, high volume, and world-class quality.

Island Futon will present its line to the furniture industry in High Point, NC during the fall market October 17-25, 1996, in space 7G, C & D Building. Futon industry leaders, Gold Bond, SIS Covers, and Island Futon built the new showroom.

Island Futon frames and tables are from a strong teak-like hardwood called Nyatoh -- an environmentally friendly wood that is harder and denser than other woods commonly used in imported futon frames and was selected for its split-and crack-resistant properties. Nyatoh is also known for its beautiful luster and color.

The Glasser Group of Tampa (FL) is marketing Island Futon domestically and internationally.

The Glasser Group President, Stuart A. Glasser, said Island Futon has a patent-pending for its proprietary front operating "E-Z Conversion" system that changes an Island Futon frame from sofa into a bed. "This provides retailers with yet another competitive advantage," Glasser said.

Glasser added, "Island Futon's appearance -- its quality hardwood, rich finishes, and high-volume frame styles and matching tables -- creates broad consumer demand." And, "Its price closes the sale."

The company showed futon prototypes at several recent trade and furniture shows, winning orders from the futon industry's retail leaders. The company began filling containers while The Glasser Group sought a first-class retail point of sale support program.

Russ Kramer Creative of Clearwater (FL) was retained to develop a comprehensive in-store Island Futon campaign.