Updating Futon World
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Futon Covers Intros The Eclectic Collection
SIS Covers will be introducing an interesting new pillow line at October's High Point Furniture Market. The Eclectic Futon Cover Collection features premium jacquard velvets, intricate woven fabrics, and luxurious trims. The line was designed around color palettes and themes that enable the entire collection to work together for a funky, eclectic look in living or sleeping spaces. For stress free ordering, these futon covers and pillows are available in pre-selected showroom packs or may be ordered individually.
Autumn's arrival has also brought Polar Fleece to the front of the SIS Covers line-up. As Polar Fleece futon covers hit showroom floors around the country, sales are proving that it was well worth the wait. Swatches are now available and SIS Futon Covers is packaging each item with the familiar Polar Fleece hang
tag for display. Early sales figures seem to indicate that Fargo, a richly autumn colored plaid futon cover with contrasting gussets and piping, is the leading seller. Although Francis in jewel toned blues and greens is running a close second.
Cotton Works Goes Internet and Earth Friendly
Albany, GA Cotton Works Industries, Inc., one of the world's leading manufacturers of futon covers, is now on-line and is also unfolding a new line featuring environmentally responsible fabrics.
"We believe Internet marketing is the wave of the future," said Jim Martin, Cotton Works president. "That's why we're one of the first manufacturers of futon covers in the industry to have a web site. We wanted to try it out because we believe it will help our customers. When people contact us via the website, we can refer them to the futon stores nearby that carry futons and items related to the futon industry." "From the time the site was launched, we began averaging around 15 hits a week," Martin said. "We have been getting inquiries form individuals, and we're referring them to our retailers who are closest to their location." While Martin may have one eye on hyperspace marketing, he's also focusing on earth-friendly production.
"Cotton Works is adding a line of six first-quality recycled fabrics that coordinate," Martin added. "By using recycled fabrics for futon covers, we're conserving valuable and limited natural resources. We're one of the only futon cover manufacturing companies to do this." The line, EarthSpun, is an attractive, high-quality cotton blend available exclusively from Cotton Works. EarthSpun futon covers are in the "Hearth" category of Cotton Works covers. Affordable, as well as unique, Martin stated that the EarthSpun line will be available November first. "At Cotton Works, we're always looking for new ways to improve service to our customers," he said. "In fact, we pride ourselves on selling more than futon covers...we sell service."
United Sleep's Debuts New Futon Frames and Futon Covers
A variety of exciting new additions of frames and futon cover selections! That is what United Sleep Products, exclusive licensee of the Simmons Beautyrest Futon, will be introducing at the High Point Furniture Mart this fall. Constructed of American hardwood, the three new frames being introduced are popular contemporary wood designs and are all manufactured in the United States. A variety of new fabric selections added to the line complement the new frames. According to Paul Sullivan, Vice President of Sales and Marketing, "The new fabrics were added to provide a comprehensive futon cover offering, capitalizing on today's popular styles."
The superior comfort of the Simmons Beautyrest Futon, combined with the high quality frame and cover selections, makes United Sleep Products a profitable solution. Dealers attending the High Point Market are invited to stop in on the second floor at 142 South Main to see for themselves "what's new" at United Sleep Products.
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