Gold Bond Futon Mattress Line Now Available in Western Canada

Futon mattress leader Gold Bond announced that its line of premium futon mattresses are now available throughout Western Canada following a distribution agreement with Cordova Bay Group - the distribution division of University Futons Ltd. of Victoria, British Columbia.
“University Futons will stock and distribute Gold Bond throughout Alberta, Manitoba, British Columbia and Saskatchewan,” Gold Bond President Robert J. Naboicheck said.
Gold Bond is the world’s largest and most respected name in futon mattress manufacturing. Gold Bond is known as an original innovator of today’s premium futon mattresses.
Gold Bond mattresses will be featured as the “comfort centers” in “gallery programs” being established under the supervision of David J. Kunyk, University Futons President, and Dave Harding, Cordova Bay Group National Sales Manager.
“We are truly excited to be introducing the superb quality of Gold Bond mattresses to Canadians for the first time ever,” Kunyk noted.
Gold Bond will provide futon retailers with its industry-leading premium futon products including the best-selling Cotton Coil™ innerspring futon, the Wool Wrap™ futon mattress and the Comfort Coil™.
Gold Bond retailers will be supplied with complete in-store POP signage, literature that promotes the quality Gold Bond futon message, and generous co-op advertising allowances.

Gold Bond’s Futon Message Takes To The Open Road

Over the summer gleaming 48 foot Gold Bond tractor trailers began pulling up to leading futon retailers’ receiving docks in a style that can’t be missed. The big rigs glide along the interstate under a new creamy white, gold and pale green make-over each one a moving billboard for “The World’s Finest Futon Mattress”.
Gold Bond, the world’s largest futon mattress manufacturer and the mattress innovator known for having replaced the thin futon mat with premium mattress choices for consumers in the early 1980’s, is now taking its message to the open highway.
The futon leader’s 15 truck futon fleet is being transformed by bold new graphics to send the message that futons are “mainstream America” sofa sleepers.
Gold Bond was established at turn of the century. Today it leads the national and international futon sales explosion with its products, retail advertising support and its “Making People Comfortable Since 1900” message.
Each tractor-trailer makes over 20 million consumer impressions per year, according to the American Trucking Association, based on 21 days per month operation during daylight hours. In the Boston area, 30 million impressions per year are the norm, the ATA reports, while the Department of Transportation calculates the average traffic at the I-91 Gold Bond exit in Hartford at 138,800 impressions per day.
“Our drivers travel the country’s busiest highways—the area between Boston and Washington, DC. for example. They have always been proud of the goods inside their trucks. Now they take pride in their truck’s exterior and spread the good word as well.” Robert J. Naboicheck, Gold Bond’s President, who conceived the campaign, said.
“Gold Bond trucks are designed to make people think positively about futons and provide our company with strong brand name identification,” Mr. Naboicheck said. ”Retailers’ response has been very gratifying for us.”

Hickory Springs Comfort Lounger™ Promises Comfort and Durability

The Comfort Lounger™ futon mechanism from Hickory Springs Manufacturing Company offers the buoyant comfort and durability of upholstered furniture while retaining the style and simplicity of the basic futon frame. Its sinuous wire spring seating system gives the Comfort Lounger™ a spring ride that offers support and comfort unlike any wooden slat or tubular seating system. “Because the futon’s comfort comes from the basic unit rather than simply from the mattress as with traditional futons, it is possible to use a thinner mattress and still produce a more comfortable futon,” said Product Manager Buddy Ray.
This Made-In-America futon mechanism features a tubular frame of 16-gauge steel, a durable polypropylene decking and self-lubricating nylon washers at all hinge points providing for smoother operation. The Comfort Lounger™ measures 75 inches from arm to arm and 54 inches from the edge of the seat to the top of the back.
To provide the styling variations that create broad customer appeal, the Comfort Lounger adapts easily and readily to an extensive range of futon frame constructions, including leather upholstered, fabric upholstered, wood, wicker and rattan. This adaptability enables the customer to select styles ranging from traditional to contemporary.

New Tufting Twine Meets FR Requirements

Milton, VT - Plastic Monofil Co., Ltd. has announced the development of a nylon braided tufting twine that meets all flammability requirements of the California Bureau of Home Furnishings, Bulletin #117.
This new product can be used on the United Mattress Automatic Tufting Twine machine and will help manufacturers meet flammability standards.

FL