Innovation USA Partners With Adonis Furniture

Hanover MD- Innovation USA is proud to announce its partnership with Adonis Furniture. Adonis will now be the exclusive West Coast distributor of the Innovation Futon Frame line. The Frame line offers a complete line of contemporary futon furnishings, including frames, mattresses, covers and accessories. Frame concepts are simple and offer the end user style and versatility.

Adonis and Innovation Staff members celebrate their collaboration in July at the SF Furniture Show. (l to r) David Lee, GM Adonis , Kjeld Jensen, President Innovation USA, Morten Kongsted, National Sales Manager Innovation USA, Derek Nazzal, Regional Sales Manager Adonis, Matt Sansoe, Asst. GM Adonis.

The new venture was launched in July at the San Francisco Design and Home Furnishings show. Response to the product as well as the total presentation Innovation offers was very well received. “We are very excited about this collaboration,” Morten Kongsted Innovation’s National Sales Manager commented, “the Frame line will offer the West Coast the “Real Deal,” rather than all of the Innovation knock off’s that have emerged in recent years.”

Matt Sansoe, Adonis’ Assistant GM explains, “The Frame line offers a total futon retail marketing package, with consumer carry out catalogs, posters and other POP. The Frame line will offer futon retailers a complete branded product.” Adonis will facilitate sales and distribution for the Western states as this program develops and expands. New Frame line futon frame styles and products will be showcased at the Futon Show in Las Vegas in March. Frame line products are now in stock and available for shipment from Adonis’s California facility.

Omni Softgood's Futon Cover Goes Cable

Omni Softgoods is excited to announce their products will be dressing the set of two Comcast Cable programs. The first, “Family Time” hosted by Melissa Owens airs Tuesdays and Thursdays 4:30 and 9:30 and the other “Today’s Man” hosted by Corey Munford airs Wednesdays at 4:30 and 9:30 and Fridays at 4:30. Both programs began airing the week of September 9th. Bonnie, manager of United Futons, Inc. in Annapolis, Maryland, made a guest appearance from her store on “Family Time” in Mid-September. Bonnie selected Omni products exclusively to show and discuss with Melissa Owens during the guest spot. For the set, Bonnie chose Omni covers in Tarzhay and Colonnade, both great fabrics for her and Omni. Omni Softgoods and United Futons, Inc. will be listed in the show credits.

“We are both excited to have been chosen for this wonderful opportunity of showing our products on two sets of a National Cable Channel for the next year,” said Omni Softgoods National Sales Manager Marsha Nachriener. Watch for “Family Time” and “Today’s Man” in your cable listings to check out their covers.

SIS Futon Cover Update

John Christiansen of SIS Futon Covers said the cover maker will introduce the company’s 2002 fall line of fashions. SIS Futon Covers, of Columbia Heights, MN, is a futon cover pioneer and the nation’s leading futon cover and pillow designer and producer. The company also helps retailers with exciting showroom presentations.

SIS Futon Covers Announces Great Deals On Factory Selects

SIS Futon Covers has announced a fall blowout sale of factory select futon covers. Discontinued patterns and special-buy fabrics in any quantity at $19 each, down from the regular price of $25. Factory select solid colors are also on sale at $10 each, and factory seconds, with small flaws from all SIS Futon Covers price groups are priced at $15 each. SIS factory select covers are always returnable with no re-stocking charge for futon covers that might not sell in a particular area. There are thousands in stock, with a great variety of styles, so SIS Futon Covers representatives suggest ordering early to get the best selection.
 

Silks Add Sparkle To Cottonbelle's Futon Cover Sales

CottonBelle has had an enormous response since introducing its line of silk looks at the 2002 Futon Expo in Chicago, said co-owner Mary Lou Rath. “The color-play and iridescence of the silks are captured in a poly-rayon construction that feels like silk but is durable and washable. They are perfect for curtains, duvets, and pillow and futon covers.”

“The lightweight construction provides drape that is especially suitable for swags, rosettes, layering and special window treatments. The poly-rayon blend also works great as futon covers that are striking to look at, durable and washable,” Rath said.

The silk looks are available in 11 hip colors, including the brights of Kumquat and Lime, purple and blue-green hues, and spice tones of Cardamon and Nutmeg. CottonBelle’s new coordinating Asian patterns — Persia and Casbar — are keyed to these silks. Tone-on-tone diamond patterns add jewel effects while even more spakle can be added with amber beads.

Rath said part of CottonBelle’s successful marketing of its silk-like line was displaying all 11 colors on its Display and Design Kiosk at the Futon Expo. “Buyers could, at their own pace, view all four sides of the compact, vertical showcase displaying silks stitched into curtains, pillows and futon covers. This was especially helpful when we were busy talking to other buyers.”

For retailers, the CottonBelle Kiosk can free up time for busy clerks who can direct customers to the Kiosk showcasing the silk looks, Rath said. Or for a striking display, retailers can drape long, silky swatches of all 11 colors over curtain rods in their show windows. All silk looks have an outstanding value at B and C prices.

Night and Day Adds to Premium Line

This High Point show marked the debut of two new arms for Night and Day Furniture’s Premium Line: the Aurora arm and the Dusk arm. “Night and Day is pleased to announce these two new additions. Their fresh look and new styling are designed to delight!,” said company president Mike Gallawa.

‘The Premium Line is about re-defining futon furniture as real, honest-to-goodness furniture,” says Gallawa. “I want futon furniture customers to walk into the store and say, wow, I didn’t know futons looked that good! It is about that kind of new life in the futon market.

“Of course, the Premium line is already very popular because of our Shoe Fittings™ operating system. The Snapper™ and the Sea Horse™, which are the key components to the Shoe Fittings™ system, make assembly and using the futon frame so easy. And that’s already a great start.”

For those still unfamiliar, the patent pending Shoe Fittings™ operating system features quick assembly and easy use. (Imagine a back-deck that drops in and a seat-deck that snaps on). Shoe Fittings™ frames are completely front-operating, and completely trouble free.

But getting back to the new arms... Gallawa wants you to come see them at the High Point Show at the all new Night and Day Furniture space.

Night & Day Furniture

Futon veteran Mike Gallawa of Night & Day Furniture expects to show the company’s successful rattan and solid wood futon frame and furniture styles, “and several new futon arms which,” he said, “should be extremely attractive to existing and new customers.” Night & Day is located in Vancouver, WA.