Lifestyle Solutions by Elite Furniture sounds like a mission statement and in many ways it is. The team at Elite Furniture is in the process of slowly changing their identity in the market to be known as Lifestyle Solutions. An enormous amount of time, energy and expense has gone into the products they offer to warrant such a statement as Lifestyle Solutions.

A perfect example of this is back in mid-1997, when Elite Furniture started delivering their “Premium Bodies” to their futon dealers. This was the first imported futon body and arms to be assembled by the futon buyer in less than fifteen minutes. In 1998 Elite Furniture added their “Steel Bracket Reinforcement System” to every body they sell. The Steel Bracket Reinforcement System, exclusive to Elite Furniture (patent pending) truly eliminates breakage, even from excess use or possible misuse by the futon buyer, guaranteeing a lifetime of unhasseled usage for each of their futon systems.

So confident of their design and structure changes, each Lifestyle Solutions by Elite Furniture futon frame comes with a Limited Lifetime Warranty assuring with confidence that the consumer has made an intelligent investment. Lifestyle Solutions is Elite Furniture’s focus. Lifestyle Solutions is creating products that exceed the Baby Boomers demand for higher quality, products with strong perceived value. More creations are in the works, and are directed towards offering solutions for the futon industry and enhancing the lifestyles of the consumers who purchase their products. Lifestyle Solutions is who they are, the core and foundation for Elite Furniture.

Welcome to the Universe of New Concept

“What do you think of when you hear the phrase ‘quality futon program’? Is it synonymous with unbeatable price points, a complete finish choice, superior style selection, with professional marketing support and step-up opportunities? However you define it, at New Concept you are sure to find what many others have already discovered. Our lifetime warranty oak futon frames provide a quality futon program that is difficult to match,” said Scott Lee, company spokesperson.

“All our craftsman build every futon frame with pride and dignity.” It takes time - and experience- to design a futon frame that lives up to customer expectations and New Concept has that experience. “With our heavy duty futon frame structure, our promises have already translated into performance,” said Lee. The fact is, in 1997 and 1998, New Concept’s oak futon frame return rate for breakage was below .02%. “This outstanding result allows us to offer a Limited Lifetime Warranty for our domestic made, oak futon frames,” he said.

“We want to acquaint you with the full scope of business opportunities that you will find at New Concept. The company’s commitment to improving the quality of their futon program makes New Concept a dynamic and reliable source, and we invite you to come and see all our futon frames at the Las Vegas Futon Expo. We are sure you will like what you see,” Lee said.

Best Seller Program- One key to any suppliers’ quality futon program is its pricing. New Concept has achieved an enviable balance between vigorous quality and pricing structure. This unique blend of 100 years of craftsmanship and 30 years of design and process engineering experience, fortified by a strong sense of “good-better-best” program has made this company a rich source of business opportunities.

“The growing futon category is a billion dollar business. To be a success, you need a well planned marketing program, not just a ‘Futon Sale’ sign,” says Lee. “New Concept’s program positions you at the center of the action, where the sales become an event to turn stock.” Growth - Notwithstanding the company’s tradition of leadership, the management decided long ago to diversify the company’s production base while retaining its strong futon furniture presence. Today, with a 60,000 sq. ft. factory in Philadelphia, PA, New Concept’s main business is a “four-legged table” supported by futon furniture, bedroom furniture, daybeds and occasional tables. With these product categories, New Concept boasts a wide variety of futon retailers and distributors, drawn to the company by its pro-retailing orientation, stable pricing policy, dedicated work force and a pledge that they will “Never Be Out Of Stock”.

Consumer dynamics are changing faster than ever, and New Concept has the marketing and products both to anticipate the trends and satisfy the demands. “Our POP material, along with the warranty card attached to each futon frame, will certainly help your customers with buying confidence and help you grow your futon business,” says Lee, who adds, “Yet, we understand that retail marketing support is not the only element to sustain growth. The endless effort of research and development for new products and new designs is also a high priority.” For this reason New Concept is proud of being “First” many times in the futon industry - first sectional futon, first double recliners, first universal body system, and the list goes on.

Trend of Style- Contemporary, classic, country, traditional, mission, oriental, sleigh, curved and practical, at New Concept they have them all. With more than fifty styles in production and ten new designs introduced each year, New Concept is a leading producer in the futon industry. “What makes us even better is that each style category is available in a complete room setting. Double, reclining, lounger, the oversized/standard chair with wheeled storage ottomans, and the newest, patent-pending sectional futons. “The saying goes, ‘Success is where the profit is’, and when you see us at our 3,000 sq. ft. booth in Las Vegas at the Futon Expo or our 6,000 sq ft. factory showroom in Philly, your profits will show you that this is a program you can succeed with,” Lee said.

Monticello Oak Resumes Production, Line-up to Premiere in Las Vegas

LAS VEGAS (NEV.)—The solid oak Monticello Oak Collection is back to full production and the designer line will be introduced at the FAI Expo.

Monticello Oak is produced at offshore factories by a multi-national manufacturer of high-quality futon furniture.

Stuart Glasser of The Glasser Group said his company anticipates continued growth of the Monticello Oak Collection. He said the response to the new Monticello product line has been overwhelmingly positive. “The fit, finish and quality are unsurpassed,” he said.

The futon frames offer consumers patented wall hugging benefits as well as front opening and closing, and are manufactured from 100% solid oak. All futon models are vignetted with matching furniture.

Developed by designer Steven Sanfilippo, Monticello Oak is priced to appeal to the middle and upper ends of the futon category. “The factories’ twenty years of wood crafting experience enables us to provide the futon industry with a stunning product line with clear attention to detail,” Mr. Sanfilippo noted.

Mr. Glasser said that the “heirloom” finish introduced on the high profile arm “Elan” last year will also be available on additional models in the Monticello line. Other styles include the Avalon, Bungalow, Coronado, Cape Cod, and Westport. The Coronado was featured on the cover of Futon Life magazine last year, he noted.

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