Prompted by requests from futon retailers for more photos and sales materials, Omni’s new point of purchase easel will showcase nearly 50 different Omni fabrics on style appropriate futon frames.

The new tabletop display features full color flipcards, each showing a complete futon ensemble. Customers will be able to see how a particular fabric will appear as finished product in their homes, thus eliminating some of the concerns about scale and style when viewing a futon manufacturer’s swatch.

“We plan to add new cards as updated fabrics enter the line, and the design of the display makes it easy to remove a card in the event a fabric is discontinued or not appropriate for your futon store,” says company president Robin Reid.

Comfort Research Expands Into Juvenile Market

Grand Rapids, MI - Comfort Research, makers of the Polymorphic Poof Chair, recently introduced many new & exciting colors to their velvet collections. The new velvets include tiger, cow, zebra, slate, black and arbor green. These new colors are available immediately.

Comfort Research has also been very successful in its expansion into the juvenile market. They have designed a fun new children’s line that is sure to compliment any child’s room. “We are really looking forward to our venture into the juvenile market. Our new children’s products are unique and will definitely accent our current product line,” said Matt Jung, CFO for Comfort Research. Look for these new products at the Futon and Specialty Sleep Show (Booth # 430) in Las Vegas.

In order to meet the ever-growing need for product, service and sales Comfort Research has hired sales and marketing professional Scott Ayotte as Vice President of Sales and Marketing. A new catalog is also in the works, and will feature the company’s new products and new photography of the current line.

New CottonBelle Kiosk Puts It All Together

Making it easier and more enjoyable and exciting for futon retailers and futon buyers alike, the CottonBelle kiosk will be rolled out at the Futon Expo in Las Vegas.

This flexible display will stimulate futon buyers to personalize their choices and encourage futon store owners to easily feature color stories, best-sellers, sale items, seasonal item choices and decorating themes in quick and striking displays.

The six and one half foot hard maple kiosk tower is designed to hold all CottonBelle fabrics, pillow options, and custom ideas including various decorative and functional pillows, trims, curtains and custom cushion and yardage options. Signage and laminated POP materials are available from CottonBelle describing product features, sizes and prices. Futon store owners can also generate their own printed materials which can easily and inexpensively be incorporated into the kiosk.

The CottonBelle kiosk is an absolute idea generator, sales tool and profit center. See for yourself at Booth 631.

Cotton Works ready to spread out in brand-new facility

ALBANY, Ga. – Cotton Works, Industries, Inc. is bursting at the seams, so the company is relocating to a facility three times larger.

“We’re excited to be moving into a brand new 33,000-square-foot space here in Albany,” said Cotton Works President Jim Martin. “It’s three times the size of the building we’re in now.”

Cotton Works opened its doors in this southwest Georgia community eight years ago. Over the years, it has initiated innovative ventures with artists and other companies, developed a strong marketing stance and galvanized the futon mattress industry with its three-day shipping guarantee.
“We’re already proud of our quick turnaround time, but we’re always looking for ways to improve,” Martin said. “We’re looking at adding about 15 new employees.”
Martin and his wife, Lynn, his partner in the business, are close-mouthed about the specifics of their new products.

“All I can tell you is that we’re excited,” Mrs. Martin said. “So, watch out for us!”

Zad Designs Offers Unique Cottage Look

Zad Designs & MFG., Inc. has released their new cottage style futon frame in a distressed, antique white finish with embossed metal inserts. This futon frame is a new addition to its rustic pine collection frames. Mr. Azad, the CEO of Zad Designs believes this futon frame offers a look that is quite different from other futon frame products available in the market. It is offered with “Shabby Chic” style covers available exclusively from Zad Home Collection swatches in their branded “Urban Cottage” style look.

This futon frame along with several other new products were shown at the San Francisco Design and Furnishing Show in January 2001.

Rev up your sales – Win a really cool car!

Going the extra mile could put you in the driver’s seat of a brand new PT Cruiser.
Cotton Works, Inc., Life Style Solutions by Elite and Wolf Futon, three of the futon industry’s top manufacturers, are sponsoring a giveaway to drive home their desire to help futon store owners increase their sales.

“Each month, we’ll have a drawing to give our futon dealers an opportunity to win one of the hottest cars on the road,” said Jim Martin of Cotton Works. The monthly winners get the green light to qualify for the final drawing for a brand new PT Cruiser, which will be held at next year’s Futon Show in Chicago.

To find out the specific details contact your respective vendor today!