Industry Updates part 2
Adonis Introduces New Interchangeable Folding Ottomans, And King Size Bi- Fold Frames
Oakland CA: Adonis Furniture is proud to announce the launch of its new interchangeable folding ottoman program. The ottomans are available in 28, 39, and 54 inch sizes. The ottoman attaches onto the frame and can be detached and stored when not needed. The 28 and 39 inch units can be attached to any full or queen sized frame to create a lounge sofa. Another unique feature allows two 39 inch ottomans (connected to a queen frame) to create a king size bi-fold futon sofa sleeper frame. This new design brings the futon sofa sleeper into the sectional sofa arena. “You can now create larger seating venues that have lounge capabilities,” said David Lee of Adonis.
The patent pending design of the interchangeable ottoman opens a whole new arena for bi-fold convertible futon frames by making the king size bi-fold a reality. The ottomans are available in all of Adonis’s standard five superbody finishes. “Stop by booth 635 at the Futon Expo and see the next step in the evolution of the futon frame,” added Lee. Adonis offers distribution through its national headquarters in Oakland (CA), the Glasser Group and Discount Furniture Distribution in Tampa (FL), and the new New England distribution facility planned for late Spring.
Wolf Debuts New Premium “Latex Coil” Futon Mattress
Wolf introduced their new ultra premium futon mattress the “Latex Coil” at the San Francisco Furniture Show in January. The reception to the product was phenomenal according to Gary Cohen, National Sales manager for Wolf. “Every dealer who came in and sat down was amazed a futon mattress could feel this good.” The Latex Coil has a wrapped innerspring unit, high density synthetic latex finger foam, and multiple layers of high loft polyester. “This new premium unit retails for approximately $349.00, and adds a new dimension to our entire futon mattress line-up,” Cohen said.
Wolf continues to offer its proprietary Aerolife™ futon mattresses as well, and will join the futon sofa sleeper and specialty sleep category at the industry’s premier trade event, the Futon and Specialty Sleep Expo in Las Vegas.
Burlington Futon Company Offers Hottest Futon Cover Trends
With leather and suede in such demand in the furniture industry, Burlington Futon Company is offering comparable fabrics in their re-orderable futon cover program with a look and feel of leather and suede, without the costly price tag.
Products include: “Denver,” a highly durable futon fabric with the appearance and soft-touch of suede. Using micro denier fibers in natural earth tones (that are a current preference), this fabric looks and feels comfortable and is also washable and affordable; “Dallas,” a faux leather, comes in two classic colors; black and espresso. Due to its micro perforations, it is a breathable, long-wearing faux leather.
Burlington Futon Company is also introducing the “Cube,” which was designed with both form and function in mind. Constructed of high-density foams, the Cube is built to be truly comfortable and useful as a seat, ottoman or end table and is guaranteed to hold its shape over time. “Compared to the low-end product on the market, our cube clearly stands up and out-performs the competition,” said company President Mark Binkhorst. Removable covers are available in selected fabrics. Introductory offers are available.
New Cottage Futon by Midwest
Midwest Imports, Inc. has recently expanded its lineup of Cottage Futon products. “With a complete line of accessories now available consumers can now fill their living room, great room or bedrooms with high quality American oak or hardwood furniture from Midwest,” said Cecilia Yi, the company’s spokesperson.
Along with new tables, TV stands and other accessories, Midwest is offering special groups to aid retailers in selling consumers several pieces instead of just one futon frame or one table. With 5-piece groupings starting from $295, retailers will be able to offer exceptional deals to consumers for under $800 (MSRP).
Along with the new grouping specials, Midwest continues to be a price leader for solid hardwood (no metal decks) futon sofa sleeper frames, traditional mission style frames for $89 and American oak frames starting from $134.50. With these starting price points, futon retailers have tremendous flexibility in offering great value in today’s competitive market. “People want great products at a great price and that is the market Midwest is going after,” said Yi.
“If you are new to Midwest Imports, a great opportunity to see the Cottage package first hand will be at the Las Vegas Futon and Specialty Sleep Expo,” she said. Midwest will be displaying their lineup along with all new introductions at booth #253. Yi urged buyers to stop by and find out about show specials and new dealer floor sample programs.
Platinum Futon Covers Expands Extensive Line
“We at Platinum Futon Covers & Accessories offer one of the largest arrays of fabrics, programs and prices in the North East,” said company spokesperson Joe Nazginov. “Our most inexpensive solids are the Classic Solids Collection incredibly priced at $10.00 each and are available in full size only with 12 colors to choose from,” he said. The Twill Solids Collection is offered in both full and queen sizes with ten bold and beautiful colors at $13.50 and $15.50 each in quantity.
“With Platinum’s 200 plus fabric line, we’re sure that your customer will find what they are looking for. From every kind of solid fabric that you can think of, to a huge assortment of prints, faux suedes and leathers, and lush chenille’s come our great programs like Platinum Designer, Silver Collection and our new Gold Edition, added Nazginov.
Futon Fit™ Slipcovers
“Our Futon Fit™ Slip covers are designed for use on futon frames with a metal seat and back. They fit snugly on a typical six to eight inch thick futon mattress, and are available in our Twill Solids Collection (Black, Hunter, Sand, Burgundy, Navy) at the most competitive price of $19.99,” he said. This new item will be available for shipping on March 31st. Visit Platinum Futon Covers & Accessories at the Futon Show, booth 100.