SHOP TALK - 2

 Eco-Friendly Consumerism Moves from Dining Room to Bedroom

You watch what you eat–now watch where you sleep. A national trend toward more health-conscious consumption of food products has been reported, and sales of organic food products have increased. It is clear that consumers are making food choices that are not only better for their health, but also for the earth. According to a recent study by the Natural Marketing Institute, the changing demographics of consumers are driving eco-friendly purchase decisions. But earth-conscious consumption is not limited to the dining room–in fact, the next wave in green consumerism may be the bedroom.

This is a wave that White Lotus Home, a New Jersey-based manufacturer of handcrafted all-natural fiber futon mattresses, has already been riding for a quarter century. On Earth Day 2006, White Lotus Home celebrated its 25th year in business. Or as they prefer to look at it, their 25th year of helping save the earth. It’s all part of a growing trend of informed consumerism by a large ($230 billion dollar marketplace) consumer base, sometimes called Cultural Creatives or LOHAS, an acronym for Lifestyles of Health and Sustainability. No longer relegated to the fringe of the marketplace, these are mainstream consumers who care about their “environmental footprint” and seek out earth-healthy products.

This is not a new marketing trend for White Lotus Home. Since 1981, they have been reducing air, water and land pollution nationwide by handcrafting natural fiber futon mattresses, pillows and accessories without toxic chemicals. The company began with a simple idea: offer people a safe and comfortable quality sleep environment.

Otis Bed Hybrid Revolution- Sleep Technology Beyond Usual

Otis Bed Manufacturing, best known for innovation and verifiable quality, introduces the Hybrid Revolution to the mattress and furniture world. Our world today demands products to be produced in an environmentally friendly manner, and it challenges the raw materials to be socially conscious of this need. Consumers, on the other hand, desire economical products that possess versatile qualities of comfort, support and high performance. At Otis, even after 124 years, we still invest our time and energy in safe, diverse products that sustain durability, efficiency, performance and multi-level function…thus our Hybrid Mattresses evolved!

Otis’s reflective journey to initiate command of environmental hybrid concept started over a century ago when our first generation was at the helm. Otis manufactured all natural products with no added preservatives. Mattresses used cotton, horse hair, wool and even feathers for comfort layers. Steel was used as a foundation component because it was strong, durable and wouldn’t be placed in land dumps. On the Institutional Market level, we created planet-friendly “extended life” programs to renovate mattresses for hospitals and nursing homes.

All this brings us to where we are today. In July 2007, we will all have to conform to added flammability laws. Rest assured, our goal remains to manufacture ergonomic, high performance ergonomicsystems that eliminate pressure zones so you can re-charge your body, safely and peacefully!

Otis’s Hybrid Revolution will take you to the next generation of comfort. Join in our revolution and experience our mattresses and cushioning systems conforming to you, then all will be well with the world!
 

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