Futon World Updates
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Gold Bond Increases Plushness In ‘SofTouch’ Futon Mattress
HARTFORD (CT.)--Futon mattress leader Gold Bond will be upping the ante in the super premium ultra plush category when an extra layer of super dense foam is added to the company’s SofTouch Ultra Plush futon mattress, Robert N. Naboicheck, company president, announced.
The Soft Touch is America’s largest selling premium ultra plush futon. Gold Bond will add two inches of 1.8 H.R. foam to this top-of-the-line model. The SofTouch presently has two inches of the 1.8 H.R. foam at its center as well as 35 pounds of 100% pure densified fiber batt which provides its extraordinary feel. Gold Bond will introduce the new Soft Touch during the San Francisco
market in January.
The 98 year-old company instituted the improvements to compete with premium conventional sofas and to provide the futon mattress with the same “feel” that makes it so popular while increasing its support, Mr. Naboicheck commented. Consumers who use the Soft Touch as a sleeping surface each night have favorably compared it to super premium conventional mattresses.
Gold Bond, the world’s largest and oldest producer of futon mattresses, manufactures the best-selling step-up line of futon mattress products in the home furnishings industry and is one of its leading innovators.
Gold Bond’s Densified Batt Provides ‘Feel’
Gold Bond pioneered the manufacture of futon mattresses containing densified polyester fiber batt. These fiber sheets are compressed to a density of 8 ounces per square foot, well beyond futon and mattress industry standards. The densified fiber accounts for the unique “feel” or hand of the SofTouch.
Gold Bond began developing the SofTouch over two years ago and began production earlier this year.
Other super premium futon mattresses in the Gold Bond line include the WoolWrap and the Cotton Coil.
King Koil Futons Records Record Year
It has been a record breaking year for King Koil’s futon program, spiked by the company’s ability to produce at double the capacity for both futon mattresses and futon frames over the past year. “Sales are up dramatically domestically, as well as world wide,” said company spokesperson Frank Stavis. Between November and mid December, a number of new and innovative products appeared on the market.
Already available is the new King Koil Latex “Sit Firm, Sleep Soft” futon mattress. Made with a soft, convoluted latex pad on one side, and a firmer latex pad on the other, this unique mattress provides the perfect balance of comfort and support. “If it comes from King Koil expect expert tailoring, a zipper close, true loft, and no compromise on quality materials,” Stavis said. Latex is environmentally friendly and allows for maximum breathability. A hypo-allergenic product, latex dynamically conforms to the body. As conventional latex bedding is enjoying a fantastic revival of late, King Koil is extending this trend to their futon line-up, and is off to a great start!
King Koil is introducing three futon frames for the new year. The Cape Cod, at under $200.00, presents a great value for a raised solid panel arm. Made of Eastern White Ash, it is available in a golden or medium finish. The frame packs quite a value punch given the standard King Koil quality construction. That quality construction includes the following:
- All kiln dried select lumber, 5/4 select stock on all 6 longitudinal cross-rails.
- Nylon rollers, wood dowels, glue jointed futon arms, Three coat finishing process
The new Phoenix futon frame in a natural clear finish is similar in design but scaled back slightly compared to King Koil’s famous Scottsdale frame. It is outstanding at a super value price. We expect a great reception for this newly designed futon frame,” Stavis said.
King Koil’s new Brentwood is simple and elegant. This Eastern White Ash futon frame is also available in a natural clear finish. The starter Classic frame (changed from Maple to Ash), comes with nailed in rabbit rail slats and a lower price. The Gloucester, a heavily curved arm frame, is connected by 5 posts, and tops King Koil’s line-up. “The Gloucester is a front opening and closing futon frame, and its unique styling and sturdy look has been grabbing a good deal of attention on the market, said Stavis
Loveseats and queen sizes will be available from King Koil in all Ash Medium and Golden frames. Stavis added that, “with King Koil you can depend on ‘one-stop shopping’ convenience. We have it all, futon mattresses, U.S.A. made hardwood futon frames, and futon covers."
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