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Maintaining Highest Futon Standards

Industry Updates - Part 2
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joe Tatulli

Gold Bond Pegs 1999 Growth to Maintaining Highest Standards

Hartford, CT — Gold Bond anticipates another record year in 1999 following an immensely successful ‘98, Robert J. Naboicheck, Gold Bond President said, adding, “Gold Bond is successful because we provide leading futon retailers with the highest quality products that enable them to sell at higher margins.”

Mr. Naboicheck emphasizes that “the futons’ ongoing success in the home furnishings industry continues to rely upon products that go into American’s living rooms and perform beyond expectations and not break down.”

While pledging Gold Bond’s steadfast commitment to using only the very best raw materials, and by employing quality-conscious labor, as well as providing extensive sales and promotional support, he exhorted the industry to do the same.

‘Remain Committed to...the finest’

“Our futon retailers expect the New Year to bring us all continued growth. We all will enjoy that provided that we all remain committed to producing the finest futon sofa-sleepers at affordable prices. Futons have the design, and our industry has the distribution system, we have the products, the right ‘feel’ and the ability to meet demand,” he said. “Everything is in place for a tremendous 1999.”

“Let’s not waiver from our years of ongoing commitment to maintaining only the highest quality standards. As long as consumers bring home durable, comfortable and affordable futon products, we know that it will be a banner year for the entire futon business.”

Gold Bond, America’s largest futon mattress producer, is known as an innovator that relies upon exhaustive research and development before the company will introduce new products since its inception in late 1800’s. Gold Bond uses the finest raw materials available in the futon and bedding industries. The company pays a premium to use 100% pure Joy® cotton batting, the highest quality cotton twill fabric, innerspring units, and industry-leading 1.8 density FR foam.

Pride in Gold Bond Quality

“The same quality materials — heavy twill fabric and quality Joy® cotton batting — used in our most expensive futon mattresses are also used in each of our promotional 4" futon mattresses. We are very proud of that fact,” Mr. Naboicheck notes.

Gold Bond manufactures the WoolWrap, which features two layers of two inch thick 1.8 density FR foam and Joy® cotton batting wrapped in a thick layer of 100% virgin New Zealand wool; the SofTouch features 100% densified polyester batt — up to 40 pounds in each futon mattress — to provide a supple support that cushions the body; and Gold Bond manufactures the Cotton Coil, featuring the finest and only fully flexible Holland Maid™ innerspring unit, surrounded by 1.8 density FR foam and fifty-five pounds of pure Joy® cotton.

Gold Bond products are sold in more of the top fifty retail stores than by the number two, three and four futon mattress manufacturers combined. Gold Bond is sold through quality futon, bedding, furniture and department stores in all fifty states, Europe, the Middle East, Asia, and Australia.A

August Lotz Reveals New Attractions for Expo ‘99 in Las Vegas!

Boyd, WI — As the 1999 Futon Expo in Las Vegas approaches, premier futon and furniture manufacturer August Lotz is moving its Research & Development department into high gear. Final touches on the new products should be complete by the end of January, just in time to get them onto the production line and ready to ship by Expo time in March.

August Lotz frequently receives and analyizes information from customers. Recently it seems that many people out in the field have been requesting the addition of a cherry finish to the line. After extensive research and deliberation, August Lotz feels they have achieved just the right cherry tone to enhance the natural attributes of their futon frames. A total of three Northern White Ash (7700 Series) arm styles in five different sizes will be stocked in the cherry finish. All other arms in the 7700 Series will be able to be custom ordered in cherry with an eight to twelve week lead time.

A brand new size futon frame will also be among the August Lotz introductions in Las Vegas. The “Collosa-chair” is the width of a twin size bed and will be offered with an optional extender designed to give the consumer an unlimited amount of lounging positions and a twin sleeping surface. The “Collosa-chair” will be available in Maple (6600 Series), Ash (7700 Series), and as a Convertible Sofa Sleeper.

“The August Lotz Bedroom Collection is fit for a king”. This statement is now both figurative and quite literal with the addition of a king size bed to the collection. Now available in both King and Queen sizes, The “New Mission” bed will broaden customer appeal.

New innovations in the August Lotz futon mattress line will be unveiled this March in booth #316 at the Cashman Field Center in Las Vegas, NV. By utilizing the latest in foam and fiber technologies and a new stuffing machine, the company can now expand the line to include an array of revolutionary sleep systems! This is truly comfort taken to the next level!

 

VersaQuilt Protects your Investment

Purchasing a good futon mattress is an investment in quality and product functionality. Now there is a way to prolong that investment by protecting the futon mattress from moisture and spills with VersaQuilt.

VersaQuilt is a new futon cover developed by Malden Products that has a moisture barrier built right in. The patented quilting process creates a three-layer seal that not only protects the futon mattress from wetness, it adds plushness to the mattress and beauty to the room.

Continued on next page 

Winter 1998-1999
Now Viewing Industry Updates : 1 | 2 | 3 | 4 | 5 |
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+ Business To Business
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+ Retail Perspective
+ The Road Not Taken
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