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We work very hard, and party even harder

 

BUSINESS TO BUSINESS
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Joe Tatulli
Part 3

    Nazginov Focus on Efficiency and Good Food

    Life Style Futon company has two different futon cover programs. One is a program of re-orderable patterns, which are available at different price points. “Our price points run anywhere from the promotional New Yorker Group, like Celestial Full at $16.00, to the Woodside Group, futon covers like Woodbridge Full at $35.00, and on to our Premium Group, futon covers like "FEZ" Full priced at $69.00.

    Inventory and sewing futon coversWe have them all, from poly-cotton prints to chenilles to vinyl leather futon covers. A lot of our best sellers are already stocked with pillow shams too,” said Arthur.

    Life Style Cover’s reorderable futon cover swatches are displayed three ways - in a swatch book, on a wooden swatch rack, or their latest, a metal swatch rack display.

    The metal swatch rack is a self-standing unit that is similar to a miniature rug display. It has fifty metal rods that display one hundred patterns. The rods are flipped like pages in a book and can be effortlessly removed from the unit for better viewing.

    The second program consists of assorted futon covers, known as factory selects. “Here, we offer our customer fabrics that were purchased as ‘off price goods’. Meaning closeout fabric, short runs, etc.

    These fabrics are available in a wider selection of patterns since we buy them by truck loads. In this group the customer receives futon covers that are selected by us. If a pattern does not move, no problem - we gladly exchange it for another number.

    Once a month, we send our customers fabric cut outs and they select which ones they want. There are over 500 plus wholesale accounts, so it is based on a first come-first serve basis,” said Lillian.

    “Everything moves along a simple path from the incoming inventory fabric rolls to the finished goods inventory, and every step along the way we check to be sure what goes out is first quality, no matter what the price,” Arthur Nazginov added.

    “Because of the way we grew, we have some inefficiencies, but we are working on those, and we are not as profitable as we could be, but we are not loaded with debt either. We are optimistic about the industry’s future and our place in it,” Lillian said.

    We work very hard, and party even harder

    We start talking about lunch and headed over to a small restaurant for some authentic Russian food. “Russians love three things,” says Lillian, “working, eating and dancing.” “We work very hard, and party even harder,” adds Arthur.

    It was too late for work, too early to dance, so we ate. Appetizers, soup, meat pies, four kinds of kabobs, beer and soft drinks... we were too full for dessert, and we took home enough leftovers for supper the next night. The Nazginovs also took us on a tour of Brighton Beach, Brooklyn, and Little Russia where Arthur took us into the incredible International Deli Restaurant (this place had to have at least one hundred different kinds of sausage, jars of black and red caviar, schools of smocked fish), and sent us home with more food, some hot pirogues.

    The industrious nature of the owners and workers at Life Style Futon Covers was encouraging. With many companies it seems that business is just business. For the Nazginovs and their team, business is part of life, and life is good. We celebrate their enthusiasm, applaud their work ethic, and wish them continued success as they live and explore the American Dream.

    PS: Highlights of Futon Show (Some of you may have seen Arthur fighting the “Bull” at rodeo show in Phoenix.)

    For more info on products by Life Style Futon Covers call 718-478-4607

     

    FL

Winter 1998-1999
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