One Stop Shopping - Adonis Moves Into New SF Showroom

Partners with Cannon Sleep and Dream On futon

Oakland, CA — Adonis Furniture, one of the futon furniture industry’s leading manufacturers is proud to announce the opening of its new 2,700 square foot showroom in the SF Furniture Mart during this (January’s) market. Adonis’ showroom will now be located on the seventh floor of Mart 1 in space 737. The move to Mart 1 is expected to provide more foot traffic and greater visibility to the Adonis line of products. Adonis will share the space with Cannon Sleep Products, and Dream On Futon Covers. The large show space will feature Adonis’s new and expanding solid oak futon frame line, with two new futon frames making their debut in January.

“The gallery will include our Superbody futon frame line, the new Caribbean Wicker line, as well as an Innovation Shop in Shop to showcase their FRAME line,” said David Lee of Adonis. Also featured will be Adonis’ complete line of platform beds and bedroom suites, featuring the introduction of the new Corsica rustic pine bedroom collection. Futon mattresses displayed by Cannon Sleep Products and Springwall Mattress company will enhance the bedroom category.

Adonis’ Assistant GM Matt Sansoe said, “The new showroom will provide us a great venue to showcase our entire futon line of products, from the futon frames to the bedroom we will now have the space to present these items in spectacular fashion.” Adonis makes the move from its long time location in the Concourse. “We now can provide our customers with easier access to our showroom, and all of our products, as well as have the space to show them our entire line,” Sansoe said. Come experience the entire Adonis line and see what’s new at the SF Design and Home Furnishings Show.

Gold Bond Lineup Strengthened With New ‘Premiere’ Mattresses Strong Price—Value Cited

Hartford, CT — Gold Bond’s newly introduced innerspring futon mattress series—the “Premiere” line featuring the Balanced Rest Smart Coil System—packs an unsurpassed price-value for futon dealers and futon buyers, Gold Bond V.P. of Sales and Marketing Andy Freedman announced.

“Premiere” futon mattresses retail from $599 to $1,499 and feature the Balanced Rest Smart Coil System and super-premium looks, feel, sales presentation and in-store support, he said.
“Our new Premiere futon mattresses are firing-up retailers more than any other innerspring product we’ve developed in our 104-year history,” Gold Bond President Robert Naboicheck noted. “Premiere offers unprecedented margins for futon retailers while delivering truly outstanding value for customers,” he said.

The “Premiere Series” features an interactive alternating 850 coil, 14.5 gauge system which delivers 15 percent more support than other futon mattresses. Additional features of this new system include head-to-toe helicals to eliminate “roll together”, alternating coil design to eliminate “sway”, and a torsion edge spring delivering 100 percent edge support.

Gold Bond’s new series utilizes the company’s Sacro Support signature natural fibers—wool, silk, sisal and cotton—which add to the Premiere’s generous support and comfort attributes, Mr. Freedman notes. Specially-formulated visco foam is also available. Proprietary European damask and mattlasse fabrics adorn each of the futon mattresses, giving them a unique look and feel. A durable coil box spring adds comfort and longevity to the system.

Gold Bond recently purchased state-of-the-art production equipment, increased production capacity and hired veteran bedding executives to build new futon mattress products and fuel growth. The independent bedding maker builds innerspring, foam and futon mattresses. Gold Bond is the industry leader in futon mattresses, known for its innovations, comfort, price-value benefits, and award-winning point of sale support. Gold Bond ships to 11 countries and to 50 states, Mr. Freedman said.

“The price-value benefits in the ‘Premiere’ line are unsurpassed by anything we’ve evaluated in the futon mattress business,” Mr. Freedman observed. “Futon retailers can now offer more futon mattress value for substantially less money (than competitors) and enjoy a much greater profit margin with the Premiere Series. We are getting a terrific response. This is a high-turn line. The value is truly built-in. Consumers see it. They feel it,” he said.

Each futon mattress in the new Premiere line is named for an international city. On-mattress graphics are designed to evoke quality and grandeur, Mr. Freedman said. Quality is further reinforced by extensive point of sale support materials that include easels, product cards, wall signage, ad slicks, circulars and electronic media (radio, TV) support.

Three Sacro Support product lines are now in production at Gold Bond: the Heirloom Series ($899 to $1,999 retail); the Premiere Series ($599 to $1,499 retail); and the Encased Coil Series ($599 to $1,199 retail), he reported.

Gold Bond was founded in 1898. It is one of America’s oldest family-owned independent futon mattress manufacturers. The company expanded into an 115,000 square foot factory five years ago and began upgrading and expanding its production shortly thereafter.